I am now defining my function as an Interaction Designer of a medium sized (300+ employees) company. I have now my first conversation with Marketing. I think I want to hear how they are confronted with the need for an improved presentation and usability. I am curious to hear how the house style is developped to what it is now, what the design rationale is behind the current housestyle and where they think all products should go to (how much integration between products, how users should experience a software-suite etc). My end goal is to start a conversation and a good relation to build upon.
a. What is the best way to explain Interactiojn Design to Marketing?
b. What do you think my agenda should be (for a typical first interview)?
c. What lessons others had learned from their first interview with marketing?
I was really pleased with all the feedback I got previous time. Thanks guys!