IxDa-er: 1st interview with Marketing..

8 May 2006 - 11:37am
8 years ago
2 replies
434 reads
Simon Asselbergs
2005

Hi everybody,

I am now defining my function as an Interaction Designer of a medium sized (300+ employees) company. I have now my first conversation with Marketing. I think I want to hear how they are confronted with the need for an improved presentation and usability. I am curious to hear how the house style is developped to what it is now, what the design rationale is behind the current housestyle and where they think all products should go to (how much integration between products, how users should experience a software-suite etc). My end goal is to start a conversation and a good relation to build upon.

a. What is the best way to explain Interactiojn Design to Marketing?
b. What do you think my agenda should be (for a typical first interview)?
c. What lessons others had learned from their first interview with marketing?

I was really pleased with all the feedback I got previous time. Thanks guys!

Cheers

Simon

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Comments

8 May 2006 - 2:10pm
Dan Saffer
2003

On May 8, 2006, at 9:37 AM, Simon Asselbergs wrote:

> a. What is the best way to explain Interaction Design to Marketing?

I'm a big fan of Matt "Blackbelt" Jones' "taxi driver definition"
which I think should resonate with Marketing pretty well: "I design
things so they are easy and fun to use."

In short, designers make things that make it easy for marketers to
market them. I wrote a paper a couple of years ago that might help
you craft your talk. It has the clunky title of Design as a Means of
Overcoming Barriers to Technology Adoption:

http://www.odannyboy.com/blog/images/jumpingbarriers.pdf

Good luck!

Dan

Dan Saffer
Sr. Interaction Designer, Adaptive Path
http://www.adaptivepath.com
http://www.odannyboy.com

8 May 2006 - 2:44pm
Oleh Kovalchuke
2006

> a. What is the best way to explain Interaction Design to Marketing?

To paraphrase Drucker (http://tinyurl.com/qj4ds): from a business point of
view Interaction Design has the same objectives as Marketing - it makes
Selling superfluos.
--
Oleh Kovalchuke
Interaction Design is Design of Time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm

On 5/8/06, Dan Saffer <dan at odannyboy.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
>
> On May 8, 2006, at 9:37 AM, Simon Asselbergs wrote:
>
> > a. What is the best way to explain Interaction Design to Marketing?
>
> I'm a big fan of Matt "Blackbelt" Jones' "taxi driver definition"
> which I think should resonate with Marketing pretty well: "I design
> things so they are easy and fun to use."
>
> In short, designers make things that make it easy for marketers to
> market them. I wrote a paper a couple of years ago that might help
> you craft your talk. It has the clunky title of Design as a Means of
> Overcoming Barriers to Technology Adoption:
>
> http://www.odannyboy.com/blog/images/jumpingbarriers.pdf
>
> Good luck!
>
> Dan
>
>
> Dan Saffer
> Sr. Interaction Designer, Adaptive Path
> http://www.adaptivepath.com
> http://www.odannyboy.com
>
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