Search Results Page Design Recommendations

3 Apr 2006 - 5:37pm
8 years ago
1 reply
645 reads
Moyes, Jackie
2006

Hey,

I was wondering if anyone had conducted any research or could refer me to
research on search results page design.

In particular I'm interested in any design strategies to prioritise paid
search results. For instance in eBay there is a visual prioritisation given
to companies that pay to have their adverts on the site.

To many site users having paid adverts promoted too heavily is a big
turn-off, and devalues the search engine. On the other hand if so little
promotion is given to paid adverts then companies are less likely to pay for
the privilege. So what is the happy medium in terms of design?

So yes, anyone got any recommendations? Or has anyone got any hard research
they can direct me to?

Thanks very much in advance,

Jackie

Comments

4 Apr 2006 - 1:57pm
Marc Resnick
2006

>> I was wondering if anyone had conducted any research or could refer me
to
>> research on search results page design. In particular I'm interested in
any design strategies to prioritise paid
>> search results. For instance in eBay there is a visual prioritisation
given
>> to companies that pay to have their adverts on the site.

Jim Jansen at PSU and I have done a lot of work on sponsored v organic
links. A decent summary is in:

Resnick M.L. and Jansen J. An Empirical Study of Paid Listings in
Product Search and Purchase. Proceedings of the Human Factors and
Ergonomics Society 49th Annual Conference. Human Factors and
Ergonomics Society, 2005.

and a more complete version is coming out soon in:

Jansen J. and Resnick M.L. An examination of searcher perceptions of
non-sponsored and sponsored links during e-commerce web searching.
Accepted in Journal of the American Society of Information Science
and Technology.

Not suprisingly, one of the main findings is that when users see ads that
are useful for their current information need, they are happy see them,
and don't mind when they intrude. But when they are irrelevant, they
want them off to the side where they don't get in the way (with a strong
banner blindness effect).

Google's recommendations (which support ours) can be found here:

www.apogeehk.com/articles/Is_Google_Advertising_Evil.html

I have been working on search UI design for years, so let me know if you
need anything more.

Marc Resnick
Usability Solutions
Miami, FL
(305) 348-3537
resnickm at fiu.edu

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