Réf. : RE: Videotaping (was Cost Savings Hurt)

6 Nov 2003 - 8:27am
707 reads

I quite agree with you on this point. The face humanizes the results and
provide a good basis to compare the ways the users interact.


| | "Joshua Seiden" <josh at 36partners.com> |
| | Envoyé par : |
| | discuss-interactiondesigners.com-bounces at lists.interactionde|
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| | 05/11/2003 22:56 |
| | Veuillez répondre à josh |
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| Pour : <discuss at interactiondesigners.com> |
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| Objet : RE: [ID Discuss] Videotaping (was Cost Savings Hurt) |

I only videotape tests about 10% of the time. I don't
recommend taping to my clients for routine tests, and I
don't produce video reports unless the report audience
warrants it.

Good audiences for videos include execs, to customers,
and offsite teams. First round tests are also good to

When I do tape, I use picture-in-picture recording. The
face is usually in the little frame, the software in
the larger frame.

The face is more powerful that the voice alone. It
gives viewers something to latch on to, and it
humanizes the results. The "data" is all in the large
frame, but the story is all in the face.

In fact, if I had to choose only one shot, it would be
the face, not the software.


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