Google Buys Del.icio.us

9 Dec 2005 - 3:48pm
9 years ago
14 replies
717 reads
Dan Saffer
2003

http://blog.del.icio.us/blog/2005/12/yahoo.html

Acquisition mania continues...

Dan Saffer
Sr. Interaction Designer, Adaptive Path
http://www.adaptivepath.com
http://www.odannyboy.com

Comments

9 Dec 2005 - 4:50pm
Dan Saffer
2003

Sorry all, meant Yahoo.

Been a long week.

9 Dec 2005 - 5:01pm
Jack L. Moffett
2005

If Google and Yahoo merged, would the company be called Yahoogle?

Sorry, couldn't resist.

Jack

Jack L. Moffett
Interaction Designer
inmedius
412.690.2360 x219
http://www.inmedius.com

In our society,
the scarce factor is not information,
it is time to attend to information.

- Herb Simon

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9 Dec 2005 - 6:15pm
Jared M. Spool
2003

At 06:01 PM 12/9/2005, Jack Moffett wrote:
>If Google and Yahoo merged, would the company be called Yahoogle?

Isn't GooHoo the obvious choice?

9 Dec 2005 - 8:50pm
Ian Chan
2005

Or perhaps if they merged as equals they could just strike the unneccessary
characters and call themselves "oo"....

Speaking about delicious (cant stand that urls force us to use periods as
characters; and besides, to read them triggers my involuntary
stuttering...), I had to check behind my monitor to see what I was missing
when I first got to that UI. I still don't really grasp how to create and
use tags properly. Is it possible that a folksonomy can work if everybody's
paying different prices for the same things and buying them in different
quantities for different purposes and it really doesn't count for much that
782 people posted the same site except that 781 people saw somebody else do
it?

> From: "Jared M. Spool" <jspool at uie.com>
> Date: Fri, 09 Dec 2005 19:15:52 -0500
> To: Jack Moffett <jmoffett at inmedius.com>
> Cc: <discuss at ixda.org>
> Subject: Re: [IxDA Discuss] Google Buys Del.icio.us
>
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> At 06:01 PM 12/9/2005, Jack Moffett wrote:
>> If Google and Yahoo merged, would the company be called Yahoogle?
>
> Isn't GooHoo the obvious choice?
>
>
>
> ________________________________________________________________
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9 Dec 2005 - 9:01pm
Dan Saffer
2003

On Dec 9, 2005, at 4:15 PM, Jared M. Spool wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> At 06:01 PM 12/9/2005, Jack Moffett wrote:
>> If Google and Yahoo merged, would the company be called Yahoogle?
>

The Bay Area joke is that the two of them plus Ebay are the
juggernaut Yahooglebay.

Dan

10 Dec 2005 - 2:18pm
niklasw
2005

Shouldn't that then spell something like "Skyhooglebay"? Or isn't
Skype big enough for that league?

--N

On 10/12/05, Dan Saffer <dan at odannyboy.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]

>
> On Dec 9, 2005, at 4:15 PM, Jared M. Spool wrote:
>
> > [Please voluntarily trim replies to include only relevant quoted
> > material.]
> >
> > At 06:01 PM 12/9/2005, Jack Moffett wrote:
> >> If Google and Yahoo merged, would the company be called Yahoogle?
> >
>
> The Bay Area joke is that the two of them plus Ebay are the
> juggernaut Yahooglebay.
>
> Dan
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
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>

11 Dec 2005 - 3:23pm
Diego Moya
2005

On 10/12/05, Adrian Chan <adrian en gravity7.com> wrote:
> I still don't really grasp how to create and
> use tags properly. Is it possible that a folksonomy can work if everybody's
> paying different prices for the same things and buying them in different
> quantities for different purposes and it really doesn't count for much that
> 782 people posted the same site except that 781 people saw somebody else do
> it?

The point you don't seem to grasp is that del.icio.us-like
folksonomies are used primarily as personal bookmark placeholders,
i.e. to retrieve your own past visits. It´s the same thing that the
Favorites or Bookmark Manager in your browser, only with web access
and with a much better classification system (tags instead of
folders).

Everything else (lists, aggregation, "Popular" sites) is an added
benefit, you may or may not have an use for it. And now that added
benefit belongs to Yahoo!.

11 Dec 2005 - 5:10pm
Robert Hoekman, Jr.
2005

Personally, I don't understand the appeal of social bookmarking. Can
someone please explain it to me? Why exactly do people want to share
bookmarks? Is there a purpose to this that I'm simply missing? It is
just ... fun?

-r-

On 12/11/05, Diego Moya <turingt at gmail.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> On 10/12/05, Adrian Chan <adrian at gravity7.com> wrote:
> > I still don't really grasp how to create and
> > use tags properly. Is it possible that a folksonomy can work if everybody's
> > paying different prices for the same things and buying them in different
> > quantities for different purposes and it really doesn't count for much that
> > 782 people posted the same site except that 781 people saw somebody else do
> > it?
>
> The point you don't seem to grasp is that del.icio.us-like
> folksonomies are used primarily as personal bookmark placeholders,
> i.e. to retrieve your own past visits. It´s the same thing that the
> Favorites or Bookmark Manager in your browser, only with web access
> and with a much better classification system (tags instead of
> folders).
>
> Everything else (lists, aggregation, "Popular" sites) is an added
> benefit, you may or may not have an use for it. And now that added
> benefit belongs to Yahoo!.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>

11 Dec 2005 - 5:21pm
Donna Maurer
2003

Because people who are interested in things I'm interested in may
have found better resources than I have.

I've used del.icio.us loads when looking for eg Visio tips,
styling forms with CSS, articles on particular topics. For some
things, it is much more likely to find good resources than
Googling.

Donna

On Sun Dec 11 15:10:22 PST 2005, "Robert Hoekman, Jr."
<mmbeta at gmail.com> wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Personally, I don't understand the appeal of social bookmarking.
> Can
> someone please explain it to me? Why exactly do people want to
> share
> bookmarks? Is there a purpose to this that I'm simply missing? It
> is
> just ... fun?
>
> -r-
>

10 Dec 2005 - 2:18pm
CD Evans
2004

> On Dec 9, 2005, at 4:15 PM, Jared M. Spool wrote:
>
>> [Please voluntarily trim replies to include only relevant quoted
>> material.]
>>
>> At 06:01 PM 12/9/2005, Jack Moffett wrote:
>>> If Google and Yahoo merged, would the company be called Yahoogle?
>>
>
> The Bay Area joke is that the two of them plus Ebay are the
> juggernaut Yahooglebay.
>
> Dan

When we were exported to singapore, and you really should try it, we
came up with a very funny one for the Microsoft regime... Gestaposoft.

CD.

11 Dec 2005 - 5:57pm
Will Tschumy
2004

For me, social bookmarking, tagging, etc. are all about discovery
tools (in the long tail sense). The web is so big, and it can be so
easy to get caught in one own patterns (including the vocabulary used
to search), that seeing how others look at the web is an interesting
way of seeing new things.

That's the real power of tagging (a la what amazon has just
launched): It's particularly interesting to see that while I labeled
a 45" LCD TV "Lust", you can also see how I tagged other items in
Amazon's catalog. I think what we're beginning to see is an emerging
set of tools that use the network intelligence to find what an
individual is looking for.

Just a thought...

Thanks. Will.

On Dec 11, 2005, at 3:10 PM, Robert Hoekman, Jr. wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Personally, I don't understand the appeal of social bookmarking. Can
> someone please explain it to me? Why exactly do people want to share
> bookmarks? Is there a purpose to this that I'm simply missing? It is
> just ... fun?
>
> -r-
>
>
> On 12/11/05, Diego Moya <turingt at gmail.com> wrote:
>> [Please voluntarily trim replies to include only relevant quoted
>> material.]
>>
>> On 10/12/05, Adrian Chan <adrian at gravity7.com> wrote:
>>> I still don't really grasp how to create and
>>> use tags properly. Is it possible that a folksonomy can work if
>>> everybody's
>>> paying different prices for the same things and buying them in
>>> different
>>> quantities for different purposes and it really doesn't count for
>>> much that
>>> 782 people posted the same site except that 781 people saw
>>> somebody else do
>>> it?
>>
>> The point you don't seem to grasp is that del.icio.us-like
>> folksonomies are used primarily as personal bookmark placeholders,
>> i.e. to retrieve your own past visits. It´s the same thing that the
>> Favorites or Bookmark Manager in your browser, only with web access
>> and with a much better classification system (tags instead of
>> folders).
>>
>> Everything else (lists, aggregation, "Popular" sites) is an added
>> benefit, you may or may not have an use for it. And now that added
>> benefit belongs to Yahoo!.
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> List Guidelines ............ http://listguide.ixda.org/
>> List Help .................. http://listhelp.ixda.org/
>> (Un)Subscription Options ... http://subscription-options.ixda.org/
>> Announcements List ......... http://subscribe-announce.ixda.org/
>> Questions .................. lists at ixda.org
>> Home ....................... http://ixda.org/
>> Resource Library ........... http://resources.ixda.org
>>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org

11 Dec 2005 - 6:51pm
Gabriel White
2005

>From the previous two posts it's clear why a social bookmarking
database is useful to *find* stuff, but the value of using social
bookmark systems to *store* stuff is (at the moment) relatively
marginal.

Del.icio.us is great, and I don't even have to go to the effort of
bookmarking anything for it to be useful for me.

The only benefit that I can see at the moment is a network-based
storage system that lets you access your data from any PC (with a
couple of recommendations thrown in). Something for the geeks.

Gabe

13 Dec 2005 - 11:50am
Ian Chan
2005

Diego,

I hear what you're saying, and truth be told I was being somewhat flippant
in my comments. But social bookmarking was done 10 years ago as
collaborative filtering, and there is an aspect to it that's social. In
other words, in the sharing of bookmarks there's a degree to which users are
motivated by what others have contributed to the catalog. That has to be the
case, logically, if delicious is to offer a value add. (I don't use
delicious for bookmarking -- I prefer my Safari folders and bookmarks bar,
which is fast, immediate, and which I can edit easily, etc etc)

Their value add is precisely in the publication of aggregated user
interests, and so must necessarily involve a social benefit. And I think I
was questioning the way we understand, or misunderstand, the social factors
that can come into play when an individual is aware that their contribution
will be seen by others. There's always an element of membership (adding
sites that are well-known) as well as adding sites that are not (standing
out from the crowd). And I don't think we've parsed how that works and what
it produces.

The media does this every day: news networks cover what the others are
covering, and at the same time try to scoop a story of their own in order to
stand out. The one move produces a common cultural narrative, the other move
distinguishes the brand. So there's a possibility that the net effect
results in "big" sites that are common reference points combined with
novelties and discoveries.

The user motivations, summed up and aggregated, result in a catalog that's
somewhat askew, I think, assuming that the original goal is to use social
aggregation as a way of capturing majority opinion (and hence validity)....

Adrian

Gravity7

adrian chan | 24 Carson St, San Francisco, CA, 94114 | 415 626 4980

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>>
>> On 10/12/05, Adrian Chan <adrian at gravity7.com> wrote:
>>> I still don't really grasp how to create and
>>> use tags properly. Is it possible that a folksonomy can work if everybody's
>>> paying different prices for the same things and buying them in different
>>> quantities for different purposes and it really doesn't count for much that
>>> 782 people posted the same site except that 781 people saw somebody else do
>>> it?
>>
>> The point you don't seem to grasp is that del.icio.us-like
>> folksonomies are used primarily as personal bookmark placeholders,
>> i.e. to retrieve your own past visits. It´s the same thing that the
>> Favorites or Bookmark Manager in your browser, only with web access
>> and with a much better classification system (tags instead of
>> folders).
>>
>> Everything else (lists, aggregation, "Popular" sites) is an added
>> benefit, you may or may not have an use for it. And now that added
>> benefit belongs to Yahoo!.

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24 Dec 2005 - 2:36pm
cfmdesigns
2004

"Jared M. Spool" <jspool at uie.com> writes:

>At 06:01 PM 12/9/2005, Jack Moffett wrote:
>>If Google and Yahoo merged, would the company be called Yahoogle?
>
>Isn't GooHoo the obvious choice?

Until they do a "kids-safe" portal, and then they can call it GooGoo.

Jim

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