Stats on internet users with email access

30 Nov 2005 - 12:08pm
8 years ago
2 replies
926 reads
Ockler, Sarah
2004

Does anyone have stats on what percentage of people who use the Internet
in general (whether at home, school, library, etc.) also have email?
Currently the registration for our health plan member Web site requires
email address and we're getting some push back from our sales folks who
say that not all members have email. Our argument is that if a member
has Internet access and is comfortable managing his health plan via the
Web site, he probably also has email.

Worth noting that we haven't received any member complaints about this.
Also, email is required for certain confirmations, password changes,
etc. so it's not an option to remove it. We just want to make sales feel
better about it.

Thanks!

Sarah

Comments

30 Nov 2005 - 12:21pm
skyburn
2005

I dont think getting a poll of "Internet users" in your case is correct
usability for what you are looking to build. You should look into what is
the average age of the person who interacts with a the heath care provider.
I am guessing if it is 60+, the logic is correct and they might be likely
not to have email.

However, with that said, you should also test to see if the providers users
who are 60+ even would use the Internet. Then the issue is mute.

-Joe

On 11/30/05, Ockler, Sarah <sarah.ockler at gwl.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Does anyone have stats on what percentage of people who use the Internet
> in general (whether at home, school, library, etc.) also have email?
> Currently the registration for our health plan member Web site requires
> email address and we're getting some push back from our sales folks who
> say that not all members have email. Our argument is that if a member
> has Internet access and is comfortable managing his health plan via the
> Web site, he probably also has email.
>
> Worth noting that we haven't received any member complaints about this.
> Also, email is required for certain confirmations, password changes,
> etc. so it's not an option to remove it. We just want to make sales feel
> better about it.
>
> Thanks!
>
> Sarah
>
>
>
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--
- Joe

30 Nov 2005 - 2:11pm
Jared M. Spool
2003

At 12:21 PM 11/30/2005, Joe Davidchik wrote:
>I dont think getting a poll of "Internet users" in your case is correct
>usability for what you are looking to build. You should look into what is
>the average age of the person who interacts with a the heath care provider.
>I am guessing if it is 60+, the logic is correct and they might be likely
>not to have email.
>
>However, with that said, you should also test to see if the providers users
>who are 60+ even would use the Internet. Then the issue is mute.

Joe,

The 60+ crowd is the fastest growing segment of internet users.

Sarah,

You might check with the folks at emarketer (http://www.emarketer.com).
That's the kind of stats they track.

Jared

Jared M. Spool, Founding Principal, User Interface Engineering
4 Lookout Lane, Unit 4d, Middleton, MA 01949
978 777-9123 jspool at uie.com http://www.uie.com
Blog: http://www.uie.com/brainsparks

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