Odd, I had this romantic notion of UCD. One
researches users and then designs a specific user
experience that is created and crafted for the
specific set of users.
I've noticed two sets of evil people in the world that
like to break me of this notion.
The first set of evil people in the world like to
think that all UCD should do is Cut and Paste or do
Find/Replace (replacing the customer's name) rather
than customize something to a specific user audience
in order to save time and resources.
And then there's the other group of really evil people
who'd like to just bypass UCD all together, and just
have the visual designer "reskin" something that we
already did for another customer, even though the
customer probably has legal protections over their UX
(so one would think) there's massive usability
problems on the site, there are enough business
requirements that are different to make the UX
completely different and it's going to take the visual
designer 3 times as long to do the visual design
without any wireframes and specs.
Let's move all the evil people in the world to Idaho
or North Dakota.