Does anyone have good resources on tools/methods/techniques of how to use the data generated out of qualitative ethnographic studies to construct appropriate formative assessment framework useful for design at the final stages of the process. I have been having some issues with this. Obviously there are many methods available, including scenarios and persona, to create valuable design insights towards a design space of possible products or services.
But then how do I make sure that I have captured each little detail of the 'thick description' generated from the primary design research into the models and constructs of the secondary phase.
In one particular instance, along with primary ethnographic studies, business and technology researches were constantly being carried out, informing each other in parallel to produce grounded, relevant and concurrent data in a short time. So we had massively saved on time and had better quality of data at the end of the fieldwork. But the challenge we faced is how to maximize the utilization of these data to create definite design 'vision's. How does this vision lead to the concrete design space of the future products or services?
Center for Ethnography & Contextual Innovation
Human Factors International