Announcing the Interaction Design ASSOCIATION

16 Oct 2005 - 12:27pm
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Announcing the Interaction Design Association

For Immediate Release

CONTACTS: IxDA Public Relations: info at

October 16, 2005 ::: The Interaction Design Group (IxDG)--which has served
the needs of the international community of practitioners, teachers, and
students of interaction design since 2003--has incorporated as a non-profit,
member- supported organization and has officially changed its name to the
Interaction Design Association (IxDA). IxDA is committed to fully addressing
the diverse needs of interaction design (IxD) professionals and the greater
IxD community. IxDA has formed its Board of Directors and elected its
officers. The Executive Committee, who will govern IxDA for the following
year, comprises Robert Reimann, President; David Heller, Vice President;
Greg Petroff, Treasurer; and Lada Gorlenko, Secretary.

Robert Reimann, President of IxDA and co-author of "About Face 2.0: The
Essentials of Interaction Design," said that the leadership of IxDA "plan to
develop a first-class community of practice for our members, provide
excellent business and technical resources for interaction design
practitioners, and promote a greater understanding of interaction design and
its value to industry, academia, and the public at large."

David Heller, co-founder of IxDG and Vice President of IxDA, said, "With the
current explosion of digital products and services, it is clear that the
design of behavior is an increasingly important discipline within the
greater design community. I'm looking forward to building our organization
in a manner that will bring greater credibility and formal recognition to
interaction design and interaction designers."

"The art and science of interaction design have made enormous strides," said
Bruce "Tog" Tognazzini, interaction design guru and member of the IxDA
Advisory Board. "It's time that the perceptions of our employers and
potential employers catch up. With IxDA, we interaction design practitioners
finally have a powerful voice."

About Interaction Design

Interaction design (IxD) is the professional discipline that defines the
behavior of interactive products and how products communicate their
functionality to the people who use them. Good interaction design makes
products ranging from computer software to microwave ovens to cars more
useful, usable, and desirable.

About the Interaction Design Association

The Interaction Design Association (IxDA) is a non-profit professional
organization whose focus is promoting both the field of interaction design
and the interests of an international community of practitioners, managers,
educators, and students of interaction design. IxDA's goals are to

* communicate the unique perspective that interaction design brings to both
industry and the broader design community

* promote awareness of the discipline, craft, and value of interaction
design among business leaders, academia, consumers, and our colleagues

* advance the discipline of interaction design by encouraging the adoption
of innovative methods

* encourage and recommend high standards of practice among interaction
design professionals

* help establish standards for academic programs in interaction design

* develop an active, close-knit community of interaction design
professionals worldwide

IxDA hosts IxD Discussion, a mailing list that provides an international
forum for the discussion of interaction design and currently has about 1800
subscribers worldwide. There are 800 subscribers to the IxDA Announcements
mailing list. Subscribers include practitioners, educators, and authors in
the field of interaction design, as well as students and others who are
interested in the discipline of interaction design.

For more information visit the Interaction Design Association at

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