The DaVinci Effect Lecture Series

18 Aug 2005 - 4:59pm
1477 reads
David Polinchock

Hey, I thought that some of you might be interested in this upcoming series
being hosted at our offices in Soho, NYC. It is being done by the Alumni
association of CMU and they have some pretty interesting topics to be
covered! We¹ll be adding more of these in the future, so holler if you¹d
like to be added to our mailing list.

Have a great weekend!

David B. Polinchock
Chief Experience Officer (CXO)
Brand Experience Lab
e-mail: david at

Creating Engaging Brand Experiences at the cutting-edge of Culture,
Creativity and Technology.

The DaVinci Effect Lecture Series

We're very excited to introduce a very unique new lecture series at BEL. In
the Spirit of Carnegie Mellon's DaVinci Effect, professors & distinguished
alumni from Carnegie Mellon will speak on topics that illustrate the magic
of combining arts, humanities, business and technology to make positive
impacts on society.

Carnegie Mellon's "The DaVinci Effect" is the phenomenon that occurs when
the left brain and right brain collide. It is marked by a rapid
proliferation of unique ideas capable of making a significant contribution
to the human condition. During the Renaissance, this phenomenon was most
obviously manifested in an extraordinary individual who was at once
scientist, artist and philosopher.

Mr. Barry Frank, Vice Chairman, IMG

The first speaker for the fall program is Barry Frank, Vice Chair of IMG.
Barry, sports Agent Extraordinaire and Illustrious Alumnus, will talk about
how his Carnegie Mellon experience contributed to the formation of his
fascinating career. In addition, he will give his insight into the ever
changing world of television and its impact on the advertising industry.

Barry Frank has been with IMG since 1970. In 1976 he left IMG to become
President of CBS Sports and returned to IMG in 1978. Mr. Frank has been the
leading sports rights agent and packager of sporting events in this country
since his early days at ABC Sports.

During his time at IMG, he has negotiated some of the most important
contracts in the sports television business, including representing the IOC
in seven Olympic Games, Major League Baseball, the NHL, the NBA, the
International Skating Union, the USTA, and many other sports organizations
in the their television negotiations.

He has also created a number of made-for-television shows including The
Superstars, The Skins Game, The Battle of the Network Stars, World's
Strongest Man, Survival of the Fittest, and American Gladiators.

Mr. Frank represents many of the top television sports broadcasters,
including John Madden, Bob Costas, Jim Nantz, Mike Ditka, and Greg Gumbel to
name a few.

DATE: September 6th, 2005
TIME: 6:30 - 8:30
LOCATION: Brand Experience Lab, 520 Broadway, 5th Floor
Cost: $15/person

Register Now -

Upcoming Faculty Lecture Programs
Dr. Raj Reddy, Sept 13th

Dr. Reddy's interest in the way humans interact with computers and
artificial intelligence has led to his latest project, which is designed to
help people who are unable to read or write use computers. The event will
showcase his latest development, an Information Appliance for use in rural
environments around the world.

Details -

Dr. Jonathan Minden, Oct 11th

Dr. Minden's novel approach to biochemistry and microbiology has led him to
research cellular development as a possible tool for diagnosis of diseases
and disorders. Dr. Minden will share his research on the development of
fruit fly embryos and how they lead to a better understanding of three
dimensional structures in life forms. This informative lecture promises a
unique insight into the mysteries of life.

Details -

Professor Laurie Weingart, Nov 10th

Professor Weingart will address up-to-the-minute developments in the area of
cross-functional teams. Corporate project management has evolved into a new
kind of structure that places emphasis on how professionals from different
areas of expertise can openly share their knowledge and resources to develop
and market new products. Professor Weingart's insight will give you a
competitive edge through a greater understanding of how 21st Century
organizations operate.

Details -


As a special offer, the kind folks at CMU are allowing you to register at
the CMU Alumni pricing. To access this special pricing, just click on the
"Friends of BEL" button. (Note -- all registration fees go directly to the
CMU Alumni Association!)

We look forward to your joining us and learning from some of the best minds
in the country! Please get in touch if you have any questions or would like
additional information.


David Polinchock
Brand Experience Lab

email: david at
phone: 212-274-1882

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