Does anyone have any experience or know of any user research that has
studied the effectiveness of "single step" web forms vs. "multi step" forms?
I am responsible for redesigning the donation section of a major
international non profit organization, and I have suggested breaking down
the donation (form) process into several bite-sized pages. The pages look
(1) Donor information
(2) Payment Information
(4) Thank You
I have always stood behind this multi-page process and base my confidence on
years of testing donation forms with other companies (both for-profit and
non-profit). However, I am receiving some internal pressure to move back to
the older "single-step" form model based on the assumption that fewer clicks
is ALWAYS better. My knee-jerk reaction to this request was one of horror,
but I have since noticed that several "big-time" players in the non-profit
world have gone to this single-step process even if it means two or more
columns loaded with form fields and requires the user to scroll both north
and south (back to the top to begin the second column and down again to
Any thoughts or directions to findings would be greatly appreciated.
Interactive Art Director
Bennett Kuhn Varner, Inc.
2964 Peachtree Road, Ste 700
Atlanta, GA 30305
404.233.0332 ext. 182 www.bkv.com