Latest Issue of Business Week is on Product Design

24 Jun 2005 - 6:20pm
9 years ago
5 replies
957 reads
Dave Malouf
2005

The cover story is the best of product design for 2005 (damn! is the year
over already?).

Just thought I'd let this little community know about it.
I know their online version requires registration, but this one is worth
buying the print version of at your local newstand if you don't subscribe.

-- dave

Comments

24 Jun 2005 - 6:58pm
Peter Merholz
2004

>
> Just thought I'd let this little community know about it.
> I know their online version requires registration, but this one is
> worth
> buying the print version of at your local newstand if you don't
> subscribe.

Worth it why?

Because the laud stuff that makes for good photos?

BusinessWeek's attempts at talking about design have been shockingly
small-minded, particularly considering how important they seem to
think design is (i.e., their "Power of Design" cover story last
year). They have a tendency to reduce "design" to "industrial/product
design," and really only talk about things that look cool.

(There was some exception in their coverage on Samsung, which made
mention of their "usability labs," but it was, well, a drop in the
bucket.)

--peter

25 Jun 2005 - 10:15am
Ted Booth
2004

The awards include a "digital media" category. The Gold winner is:

<snip>
Eastman Innovation Lab
Credit: The Brewery Ltd, United Kingdom
Client: Eastman Chemical Company

The Eastman Chemical Company wanted an interactive, community-based Web
site in order to connect with the design community, improve existing
products and identify new market categories. The interactive site
provides designers with material design resources that allow them to
proactively develop new products and services during all stages of the
design process. With this initiative Eastman has embraced the evolution
of the design process in which materials are increasingly dictating
form and, in many cases, designers are driving materials decisions at
the start of a project instead of the end. The site’s graphic user
interface is highly visual yet simple, with non-technical descriptions
of materials, straightforward navigation, relevant content and
applications and inspirational animations.
</snip>

The last sentence seems like a pretty good compliment for the UI. I'm
curious what more the community thinks should be said or considered.
And since the IxDG is formalizing even more, can we expect an IxDG
award competition any time soon?

PS -
The IDSA jury (and this is an award by the Industrial Design Society of
America, thus the focus on 3D products) can be found at
http://www.idsa.org/webmodules/articles/anmviewer.asp?a=1292&z=48

On Jun 24, 2005, at 8:58 PM, Peter Merholz wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
>
>>
>> Just thought I'd let this little community know about it.
>> I know their online version requires registration, but this one is
>> worth
>> buying the print version of at your local newstand if you don't
>> subscribe.
>
> Worth it why?
>
> Because the laud stuff that makes for good photos?
>
> BusinessWeek's attempts at talking about design have been shockingly
> small-minded, particularly considering how important they seem to
> think design is (i.e., their "Power of Design" cover story last year).
> They have a tendency to reduce "design" to "industrial/product
> design," and really only talk about things that look cool.
>
> (There was some exception in their coverage on Samsung, which made
> mention of their "usability labs," but it was, well, a drop in the
> bucket.)
>
> --peter
>
> _______________________________________________
> Welcome to the Interaction Design Group!
> To post to this list ....... discuss at ixdg.org
> (Un)Subscription Options ... http://discuss.ixdg.org/
> Announcements List ......... http://subscribe-announce.ixdg.org/
> Questions .................. lists at ixdg.org
> Home ....................... http://ixdg.org/

25 Jun 2005 - 1:13pm
LukeW
2004

Worth it why? Here's a reason:

"Hasso Plattner looked genuinely surprised. The charismatic co-
founder and former co-chief executive officer (co-CEO) of German
business software vendor SAP AG, who had just arrived at the
company's Sapphire international customer conference in New Orleans,
was waving the most recent issue of BusinessWeek in his hand,
pointing to the cover story on Ideo Inc., a design company based in
Palo Alto, California."
http://www.itworld.com/AppDev/1177/040512plattner/

This is the co-chairman of the world's third largest software company
being excited and inspired by the "Power of Design" article. And his
inspiration has led to action.

"Hasso Platner, founder of SAP, is giving tens of millions of dollars
to Stanford's new D-School."
http://www.rdvp.org/~sketchpel/blog/2004/10/rdvp-seminar-1082004-
david-kelley.html

"The Design Services Team (DST) is SAP's internal design consulting
service providing support to the SAP Executive Management Team. The
DST is part of the Office of the CEO and reports to Henning
Kagermann, CEO of SAP. The DST works on design projects supporting
corporate strategy, operational efficiency and organization
effectiveness. Projects are typically sponsored by the Executive Board."
http://www1.sapdesignguild.org/

Sounds like a good reason to me ;)

On Jun 24, 2005, at 5:58 PM, Peter Merholz wrote:
>> but this one is worth
>> buying the print version of at your local newstand if you don't
>> subscribe.
>>
>
> Worth it why? Because the laud stuff that makes for good photos?
>
> BusinessWeek's attempts at talking about design have been
> shockingly small-minded, particularly considering how important
> they seem to think design is (i.e., their "Power of Design" cover
> story last year). They have a tendency to reduce "design" to
> "industrial/product design," and really only talk about things that
> look cool.

::
:: Luke Wroblewski -[ www.lukew.com ]
:: Principal, LukeW Interface Designs
:: luke at lukew.com | 408.879.9826
::

25 Jun 2005 - 1:52pm
Peter Merholz
2004

Um.
>
> "Hasso Plattner looked genuinely surprised. The charismatic co-
> founder and former co-chief executive officer (co-CEO) of German
> business software vendor SAP AG, who had just arrived at the
> company's Sapphire international customer conference in New
> Orleans, was waving the most recent issue of BusinessWeek in his
> hand, pointing to the cover story on Ideo Inc., a design company
> based in Palo Alto, California."
> http://www.itworld.com/AppDev/1177/040512plattner/

> This is the co-chairman of the world's third largest software
> company being excited and inspired by the "Power of Design"
> article. And his inspiration has led to action.

As the article states, though, he was stunned only because it was
something they had already been doing. He wasn't inspired by IDEO. He
was surprised that others in a different field had a similar approach.

So, the only thing the article did for him was make him aware of
another company that took a similar approach.

> "Hasso Platner, founder of SAP, is giving tens of millions of
> dollars to Stanford's new D-School."
> http://www.rdvp.org/~sketchpel/blog/2004/10/rdvp-seminar-1082004-
> david-kelley.html

I don't see what you quoted in the article. I see:

"Hasso Platner, founder of SAP, has recently commited to being a
major donor in the campaign to raise $35-50M for transforming a
building (550 Panama), and funding new faculty positions."

Which is different.

> "The Design Services Team (DST) is SAP's internal design consulting
> service providing support to the SAP Executive Management Team. The
> DST is part of the Office of the CEO and reports to Henning
> Kagermann, CEO of SAP. The DST works on design projects supporting
> corporate strategy, operational efficiency and organization
> effectiveness. Projects are typically sponsored by the Executive
> Board."
> http://www1.sapdesignguild.org/
>
> Sounds like a good reason to me ;)

Yes, but this has been going on for years. Their FAQ hasn't even been
updated since before the Power of Design article.

http://www.sapdesignguild.org/FAQ.ASP

It's specious to suggest that one thing lead to another. About the
only result of THE POWER OF DESIGN article that I've seen is that it
proved amazing P.R. for IDEO, who is now first-to-call an *anything*
to do with design, even if they really aren't well-suited for it.

--peter

25 Jun 2005 - 2:19pm
LukeW
2004

On Jun 25, 2005, at 12:52 PM, Peter Merholz wrote:
> As the article states, though, he was stunned only because it was
> something they had already been doing. He wasn't inspired by IDEO.
> He was surprised that others in a different field had a similar
> approach.So, the only thing the article did for him was make him
> aware of another company that took a similar approach.

It was similar but rooted in design which is what makes it different
from the approach SAP had before.

> I don't see what you quoted in the article. I see:

read the full paragraph:

"David Kelley, founder of IDEO and professor at Stanford, spoke about
the d-School, a new proposal for a Design school at Stanford. Design
(along with medicine and drama) is a discipline where practitioners
are sought after rather than academics (hence Kelley's ability to be
a tenured non-PhD). As interdisciplinary research gains currency at
Stanford, the momentum for the proposed program has gone from zero to
unstoppable. Hasso Platner, founder of SAP, has recently commited to
being a major donor in the campaign to raise $35-50M for transforming
a building (550 Panama), and funding new faculty positions."

> Yes, but this has been going on for years. Their FAQ hasn't even
> been updated since before the Power of Design article.

There's the SAP Design Guild and there's the DST -as far as i know
these are two different organizations. So the design guild's FAQ does
not apply to the DST (which was formed quite recently). I can't speak
for SAP- but I have first hand knowledge that they are very much
embracing user experience processes and thinking. The formation of
the DST (a small design group in 35,000 person company that reports
directly to the CEO's office) and Hasso's support of the d.school
seems to back that up.

::
:: Luke Wroblewski -[ www.lukew.com ]
:: Principal, LukeW Interface Designs
:: luke at lukew.com | 408.879.9826
::

Syndicate content Get the feed