Reminder: Silicon Valley IxDG F2F Event: Visual Communication Principles for Web Application Interface Design

20 Jun 2005 - 7:18pm
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Hello Everyone

The Silicon Valley IxDG (Interaction Design Group) Face 2 Face and BayCHI IxD BOF are co-sponsoring an event on Wednesday, June 22nd. I hope to see you there.

Topic: Visual Communication Principles for Web Application Interface Design

Speaker: Luke Wroblewski

Date & Time:
Wednesday, June 22, 2005
7:00-7:30 pm-Socializing
7:30-9:30 pm-Program

701 First Avenue
Sunnyvale, California 94089
Building C, Classroom 5

For directions, go to:


Luke Wroblewski will speak about principles of effective visual communication as they apply to Web application interface design.

For a Web application to be usable, it must be understandable. It needs to communicate effectively. When people interact with a Web application, they have only the visual presentation-that is, the user interface-to tell them what the application has to offer and how they can make use of it. As a result, designers must rely on visual communication principles to tell users about a Web application's behavior, structure, and purpose. The better designers are at communicating visually, the easier it is for people to understand their messages and intentions and use and appreciate their Web applications.

Visual communication has two intertwined aspects: personality, or look and feel, and visual organization. A presentation's personality is what provides its emotional impact-people's instinctual response to what they see. Creating an appropriate personality requires the effective use of color, type, images, shapes, patterns, and more to say the right thing to your audience. A well thought-out visual organization, on the other hand, can greatly enhance usability by grouping information into meaningful page elements and sequences. Such a system relies on an understanding of how people use visual relationships-such as visual weight and visual hierarchy-to distinguish objects and what those relationships reveal to viewers.

Visual communication is a key component of interface design and, unfortunately, often under-represented in interaction design methodologies. Luke's talk introduces the core principles of visual communication, with an emphasis on visual organization. Through many practical examples, Luke details how interaction designers can put these principles to use when designing Web application interfaces.


Luke Wroblewski is a Lead User Interface Designer at eBay, Inc., and Principal of LukeW Interface Designs, a consulting firm he founded in 1996. Luke has authored a book on Web interface design principles titled Site-Seeing: A Visual Approach to Web Usability (Wiley & Sons, 2002) and many articles on interface design, including those featured on his own Webzine/blog, Functioning Form.

Previously, Luke taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign. He also worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic. At NCSA, Luke designed interface solutions for Hewlett-Packard, IBM, and Kellogg's, and co-developed the Open Portal Interface Environment (OPIE). Luke has published and presented his research on Web-based interface design at national and international conferences.

Pabini Gabriel-Petit

Principal & User Experience Architect

Spirit Softworks

pabini at


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