UPA Hong Kong Event - Organizational Innovation: Connecting Product Development with Product Usage - 7 April, 2005

9 Mar 2005 - 4:36am
1350 reads

Dear Usability Friends:

The Hong Kong UPA Chapter welcomes Jared Braiterman, a Usability expert from
San Francisco on Thursday, 7 April, 2005 and we would welcome your

Register me: To register please email me at dszuc at apogeehk.com

Organizational Innovation: Connecting Product Development with Product Usage
Event details - http://www.usability.com.hk/event_april2005.html
Speaker: Jared Braiterman
Date: Thursday, 7 April 2005
Time: 7:30 - 9:30
Venue: Australian Chamber of Commerce, 4/F Lucky Building, 39 Wellington
Street, Central, Hong Kong

More companies insist on usability testing more of their products and
services. Has the increased rate of usability testing increased product
quality? Frequently usability testing is relegated to pre-release bug
testing and serves primarily to minimize customer complaints and the risk of
business failure.

Creating innovative products requires a major shift in the role of
experiential research in the product development process. Leading companies
are increasingly using more varied customer research methods (including
field studies, paper prototyping, card sorting, shadowing).

Field research methods are also being used to improve the way in which
products are developed within large, cross functional organizations.
Connecting external customer research with new understandings of how teams
work together creates a culture of innovation.

* Learn how product development and user research are changing in Silicon
* See examples of new Anthropology-based methods and deliverables, including
video ethnography
* Discover how research and design can create business value

* Video ethnography sample
* Case studies, organizational models and helpful info-graphics
* Hard copy of the speaker's presentation

Tell a friend.


Daniel Szuc
Principal Usability Consultant
Apogee Usability Asia Ltd
www.apogeehk.com <http://www.apogeehk.com/>
'Usability in Asia'

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