We're redesigning our corporate intranet using Cooper-ish methods. We're
doing it all: research, models, requirements, framework, design,
development support. 3000 employees were squeezed into one primary
persona and six others.
Based on our research, it's quite trivial to explain the qualitative
effects of the design for our corporate processes and people's workdays.
For example, the account managers can spend more time selling and less
time searching & sharing & editing different versions of the same
Powerpoint file. The new intranet will help the people & organization to
reach their goals. But...
How to turn this "soft" knowledge into hard currency?
Since our research was mostly qualitative, we don't have the
quantitative data, how much time the employees _really_ spend on
searching information from all the data repositories. We just know that
there was no bigger waste of time, so it has to be the biggest :) ...
The exact numbers weren't too useful for me as the designer, but they
sure are relevant to communicate the effects of the design.
The big bosses need to see ROI. Does anyone have books, articles or tips
on how to estimate the ROI for design?