New product launch - inspiration sites needed

25 Feb 2010 - 7:49pm
4 years ago
1 reply
1289 reads
Elana Glazer
2009

I'm working on a site for an electronic product launch (pretty much
will be its own category). Think of the launch of Tivo, Blu-ray, GPS
devices, iPhone…

I'm looking for inspirational sites (or sections of a site) that did
the some, or all, of the following really well:

- Explanation of the product’s value proposition, benefits and how it
can enhance your lifestyle (Tivo totally changed the way we watch TV)

- Features/tools/content that get people excited about a new
technology or provides use cases or demos of the product
(http://www.dysonairmultiplier.com/ is good example)

- A tool that helps people make sure they are prepared for the
product (A Roku machine requires high-speed Internet connection –
what if you wanted to test your Internet speed before purchase.)

The inspiration sites do not have to be limited to the electronics
category.

Please send me anything that comes to mind! I’m interested in sites
that range from clean and simple (apple) to one that is more
exploratory (dyson fan).

Thanks so much.

Comments

1 Mar 2010 - 10:25am
Sachin Ghodke
2008

The few ones that you can find are the Nokia, Sony Ericsson, HTC Product wesbites. 

Here are some links for you to be inspired with:

http://www.toblerone.com/

http://www.sonyericsson.com/cws/cws/home?cc=in&lc=en

http://www.toyota.com/ - click on the specific car model and you are then directed to its specific site.

http://www.mini.com/mini_worldwide/mini_worldwide.html

http://www.heinz.com/

http://www.adidas.com/in/homepage.asp

http://www.knorr.com/noflashcontent/index.html

Hope this helps. If you do need more let me know. I can source them for you.

Another good thing to do is to look for brand websites on blogs like smashingmagazine.com, webdesignerdepot.com.

 

 

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