RE: Asian growth in design (was RE: Revenge of the Right-side of the brain)

28 Jan 2005 - 2:52pm
9 years ago
2 replies
480 reads
Alder Yarrow
2004

Coryndon said:

"This is not really true. I worked at Sapient during this time..."

I have to second Coryndon on this one. There was a brief and ultimately
failed attempt to do IA work and design work out of India, but other than
that, all User Experience work at Sapient was and still is done in the
States (with the exception of some site maintenance work that involves
graphic production and small modifications of information architectures).

Why did that attempt fail? As someone who was working rather closely with
the fledgeling group of UE people at Sapient India, I'd say it didn't work
for 2 primary reasons:

1. The requirements and information which should drive good UE design are
surfaced, defined, and documented starting during the sales process and
continuing through to the beginnings of design. The Indian team, for cost
and other logistical reasons, is never involved in this part of the project,
and is therefore hamstrung when it comes to being the primary UE designers
on a project.

2. Lack of talent. With the exception of a couple of remarkable individuals,
we were never able to find people with enough experience to be very good IAs
and graphic designers, by our standards. Maybe we just didn't know where to
look, but I can vouch for a lot of people who tried really hard. Training
everyone, even those with clarly great aptitude, background, and desire,
from the ground up was a non-starter. The offering could not scale to
become a powerhouse of production in the same way that the technical
development and maintenance offering could.

Alder

Comments

28 Jan 2005 - 3:36pm
Dave Malouf
2005

Great stuff from everyone here.

I have a question regarding outsourcing ...
What won't be outsourced ... Ever?

If you answer this question you will figure out why outsourcing certain
types of design just won't fly.

To me what won't be outsourced are core strategic decision making people.
Right now the core of these are MBAs but more and more are MFAs (and the
like). Strategic Design is the big differentiator of the next business age,
and being such, designers need to be close to the core of the business, AKA
headquarters.

I'm going to go out on a limb here, but consultants who just do micro-level
design are going to be in big trouble, but the ones that deal in big-think
are going to survive. The same is true for in-house.

If you want to save your job now, create a x-functional process that makes
you an invaluable member of the core business-strategy team.

BTW, I wasn't really pointing all this out out of a "fear of outsourcing"
thread ... What I wanted to notice was that Asian countries outside of Korea
and Japan were embracing design in new ways through self-interest. That
self-interest is based in capitalizing off of outsourcing, but I imagine
that as design enters these countries we will see big effects in trends of
aesthetics throughout the world, the way that Japan's entry into design has
had a big effect throughout the world.

-- dave

28 Jan 2005 - 4:13pm
James Melzer
2004

Only ownership can't be outsourced.*

The US federal government outsources literally everything, in one form
or another, to contractors. The fact that the contractors are often
here in the US geographically is due to the convenience of proximity
and the requirement for security clearances. If the work is not
sensitive and the proximity becomes a less significant factor, it is
only a matter of time before US government operations will be executed
in Ukraine or India or Thailand.

*As an aside, even ownership can be outsourced. In the US, utilities
are almost all privately held, but in Europe and the much of the rest
of the world until recently, they were government or quasi-government
entities. But governments, it turns out, are often lousy owners, so
they outsourced ownership to private industry, retaining oversight
through regulation.

~ James

On Fri, 28 Jan 2005 15:36:38 -0500, David Heller <dave at ixdg.org> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> Great stuff from everyone here.
>
> I have a question regarding outsourcing ...
> What won't be outsourced ... Ever?
>
> If you answer this question you will figure out why outsourcing certain
> types of design just won't fly.
>
> To me what won't be outsourced are core strategic decision making people.
> Right now the core of these are MBAs but more and more are MFAs (and the
> like). Strategic Design is the big differentiator of the next business age,
> and being such, designers need to be close to the core of the business, AKA
> headquarters.
>
> I'm going to go out on a limb here, but consultants who just do micro-level
> design are going to be in big trouble, but the ones that deal in big-think
> are going to survive. The same is true for in-house.
>
> If you want to save your job now, create a x-functional process that makes
> you an invaluable member of the core business-strategy team.
>
> BTW, I wasn't really pointing all this out out of a "fear of outsourcing"
> thread ... What I wanted to notice was that Asian countries outside of Korea
> and Japan were embracing design in new ways through self-interest. That
> self-interest is based in capitalizing off of outsourcing, but I imagine
> that as design enters these countries we will see big effects in trends of
> aesthetics throughout the world, the way that Japan's entry into design has
> had a big effect throughout the world.
>
> -- dave
>
>
> _______________________________________________
> Welcome to the Interaction Design Group!
> To post to this list ... discuss at ixdg.org
> Subscription Options (+ unsubscribe) ... http://discuss.ixdg.org/
> Announcements List ..... http://subscribe-announce.ixdg.org/
> Questions .............. lists at ixdg.org
> Home ................... http://ixdg.org/
>

Syndicate content Get the feed