Writing for the Web - How to attract and retain users

3 Feb 2010 - 3:51am
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Aim of the Workshop:
Get guidelines from Industry Expert on
• Writing to increase sales and conversions on your website.
• How can you write to engage user and compel him to take an action.

• How can you interact to emotionally connect with your users.

Highlights of the Workshop:
• Participants will receive a certificate from TechVed Design
• The last one hour of the workshop is dedicated for discussion on
participants’ online products. Plan to bring your web content to the
workshop and you will have an opportunity to compare it to Workshop
samples, get expert feedback and revise it with workshop
participant’s inputs.

Who should attend this workshop:
• Content writers who are beginning to dabble in the art of online
• Advanced web writers looking to polish their skills
• Technical Writers
• Instructional designers
• Product Managers
• Usability professionals
• Anyone who has online presence

Venue for this workshop:
Golden Chariot , Roof top ,
V Mall business center,
Off W.E. Highway,
Thakur Complex , Kandivali (East) ,
Mumbai – 400 101

Date : 6th March. 2010 ( Saturday)
Time : 3 PM to 6PM followed by one hour of discussion on
participants’ online products.
Workshop Fee – Rs. 1000 per participant
Mode of Payment –
• You can courier a cheque to
Techved Design
210, V Mall Business Center.
Off W.E. Highway,
Thakur Complex, Kandivali (East),
Mumbai – 400 101
Along with the cheque, also send your Name, Company where you are
working and Contact Details.
We will send you the acknowledgement as soon as we receive the
• You could transfer money online. The details for online payments
are as below:
A/C Name: Techved Design
A/C No: 01822560001607
Bank: HDFC Bank Ltd.,
Branch: Thakur Complex Branch, Kandivli (E), Mumbai – 400101

Along with money transfer, also email the Reference Number, your
Name, Company where you are working and contact details to
workshops at techved.com
We will send you an acknowledgement as soon as we receive your

About the Workshop instructor:
Neha Modgil – Neha is an expert on User Centered Design and Web
Usability. She has taken various workshops for Web Usability and
Trends in Web Design for Technology and Product teams of leading
portals in India and overseas, Technical & Management teams of
Internet startups and The Indus Entrepreneurs (TiE) member companies.
She has been a speaker at various national and international
conferences including CHI – Canada, UPA – China and CUE – Pune. Neha
has also taught Interaction Design courses at MIT, Pune.
Neha is also the Co-founder of a leading Usability Consulting &
Research firm – Techved Design. The firm has offered Usability
consultancy to clients like GE, Paypal, shaadi.com, naukri.com, Dell
etc. She has experience in strategizing and conceptualizing designs
for various domains like E-commerce, Social Networking sites,
Intranets, Banking and Finance applications etc. She has also helped
internet businesses look at their web logs and usage data to
interpret user behaviour.
For any further queries,
You can speak with Sampada at : +91. 22. 40163004 / +91. 9819790931
You can also drop in a mail at: workshops at techved.com

Note : TVD reserves the right to cancel the workshop. Registrants
will be promptly notified and will receive a full refund. TVD is not
responsible for travel expenses or any costs that may be incurred as
a result of cancellations.

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