(Retaurant!) Menu Design

25 Jan 2010 - 5:15am
4 years ago
3 replies
520 reads
William Hudson
2009

An interesting article on how restaurant menus are designed to encourage
purchase of more expensive items:

http://www.guardian.co.uk/lifeandstyle/2010/jan/21/menus-cunning-marketi
ng-ploys

Regards,

William Hudson
Syntagm Ltd
Design for Usability
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Comments

25 Jan 2010 - 5:31am
John Gibbard
2008

Some classic 'Choice Architecture' in here using primacy/recency
effects, framing and suchlike. I maintain that there is much to
discuss in the world of Behavioural Psychology (specifically Choice
Architecture [1]) that gets scant attention from those of us so
digitally minded.

Many thanks for promoting this URL William.

John

[1] http://www.ixda.org/discuss.php?post=47809

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25 Jan 2010 - 5:32am
Francis Rowland
2009

Clever stuff.

It's interesting to see some of the differences and parallels in
conventions between menu design and web design, which I am more used
to.

Hmmm... I'm hungry now!

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Posted from the new ixda.org
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25 Jan 2010 - 6:54am
Sean Gerety
2009

Some sites are doing this on the web already. Check out the basecamp
pricing page. Even with just four options they use it.
http://basecamphq.com/signup They use the "no columns", framing and bonus
boxes.

Sean

On Sun, Jan 24, 2010 at 10:32 PM, Francis Rowland <frowland at ebi.ac.uk>wrote:

> Clever stuff.
>
> It's interesting to see some of the differences and parallels in
> conventions between menu design and web design, which I am more used
> to.
>
> Hmmm... I'm hungry now!
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=48604
>
>
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