[EVENT] IxDA Shanghai presents "Metaphor Brainstorming Workshop" with Chauncey Wilson: JANUARY 21ST, 2010, 6:30PM

17 Jan 2010 - 10:03pm
6 years ago
1 reply
3310 reads
Itamar Medeiros

[image: newsletter]
Metaphor Brainstorming: Using Metaphors to Generate Design Ideas,
Requirements, and Product Personality Workshop with Chauncey Wilson

Metaphor brainstorming is a powerful ideation and conceptual design
technique for generating underlying metaphors, requirements, features, and
attributes for new and existing products. Metaphor brainstorming begins with
traditional brainstorming of high-level metaphors. These metaphors are then
deconstructed into their components and attributes. Finally, the items from
the deconstruction are mapped to potential features, requirements, or
attributes of the new product.

Metaphor brainstorming is most useful during the early stages of design for
developing conceptual models, generating requirements, and early user
interface design where you are specifying the relationship between features
and specific user interface metaphors.

In this workshop, Chauncey Wilson will:

1. Describe the metaphor brainstorming process;

2. Explain how take the output and convert that into requirements and
design concepts;

[image: cid:image001.png at 01CA95F0.6992F9D0]

January 21st, 2010 6:30PM

399, Pu Dian Road, Pudong New District, Shanghai, 200122, P.R. China
view map <http://farm3.static.flickr.com/2705/4276055882_0b620025bc_o.png>
+86 21 3865 3333

*RSVP: *
Due to the limited number of seats (50 seats), you must *confirm your
presence<shanghai-local at ixda.org?subject=%27Metaphor%20Brainstorming%27%20Workshop%20with%20Chauncey%20Wilson:CONFIRM%20MY%20PRESENCE&body=This%20is%20to%20let%20you%20know%20I%27d%20like%20to%20confirm%20my%20presence%20at%20this%20event>
* to attend this event

[image: baili]*Chauncey Wilson* | Autodesk, Inc. <http://www.autodesk.com/>
Senior User Researcher at Autodesk in Waltham and an adjunct professor in
the Human Factors in Information
program at Bentley
University <http://www.bentley.edu/>, Chauncey Wilson has more than 25 years
in the field as a usability engineer, usability manager, user researcher,
and development manager. Chauncey has presented at CHI<http://www.sigchi.org/>,
UPA <http://www.upassoc.org/>, HFES, APA, and STC conferences and has
co-authored chapters in the 1997 Handbook of
and Cost-Justifying Usability, Second Edition: An Update for the Internet
Age, Second Edition<http://www.amazon.com/gp/product/0120958112?ie=UTF8&tag=d3tidetecu-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0120958112>

Chauncey recently edited a book for web designers due out later this fall,
and just published User Experience Re-Mastered: Your Guide to Getting the
Right Design<http://www.amazon.com/gp/product/0123751144?ie=UTF8&tag=d3tidetecu-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0123751144>.
He also wrote "The Well-Tempered Practitioner" column for the ACM CHI
publication Interactions during 2006 and 2007, collaborated on the UPA Code
of Conduct<http://www.upassoc.org/about_upa/leadership/code_of_conduct.html>,
and is co-editor of the Methods sections of the UPA Body of Knowledge

In addition to his usability and design work, Chauncey is also a serious
amateur chef, gadgeteer, bookophile, and photographer.

The Interaction Design Association (IxDA) is a member-supported organization
committed to serving the needs of the international interaction design
community. [ 国际交互设计协会(IxDA)是一个由成员自发组织,致力服务于国际交互设计团队交流需求的社会组织。 ]

With the help of more than 7,500 members since 2004, the IxDA provides an
online forum <http://www.ixda.org/discuss.php> for the discussion of
interaction design issues.[ 自2004年以来,在超过7500名成员的帮助下,IxDA为交互设计话题提供了在线交流论坛。]


・ *Evangelism* (传播): Promoting awareness of the discipline, craft,
and value of interaction design and design research among businesses,
academia, consumers, and colleagues.

・ *Innovation* (创新): Advancing the discipline of interaction design.

・ *Professionalism* (专业): Encouraging high standards of practice
within the interaction design discipline. 鼓励高水准地实践交互设计准则。

・ *Education* (教育): Establishing standards for academic programs in
interaction design. 建立交互设计学科标准。

・ *Community Building* (团体建设): Developing a close-knit community of
interaction design professionals. 发展一个志同道合的交互设计专业团体。

[image: cid:image001.png at 01CA95F0.6992F9D0]
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19 Jan 2010 - 11:10pm
Itamar Medeiros

This is just to remind that we only LIMITED SEATS for this event, so
you MUST REGISTER by sending an email to shanghai-local at ixda.org.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org

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