How real and valuable is "above the fold" real estate?

8 Jan 2010 - 3:18am
4 years ago
2 replies
685 reads
R. Groot
2006

First off: all the best wishes for this new year. Lets make it a usable one.

-- Situation sketch --
Some clients (as well as some graphic designers) I work with still talk
about "above the fold" real estate. They seem to see this as a somewhat
measurable space (in pixels) and tribute a lot of value to it. Now I know
that with a (Google) search only the top 3-5 results are actually clicked.
And scrolling down to the 100th result on the page is scarce.

-- My questions --
But how does this apply to content sites and/or applications?
Does everything need to be as far to the top of the page as possible?
And where does the fold start (in pixels, on avarage)?
Do you still design with "the fold" in mind?

--
Kind regards,
Rein Groot
----------------------------------------------------------
LinkedIn: www.linkedin.com/in/reingroot
Twitter: www.twitter.com/rein_groot
Portfolio: www.reingroot.nl/portfolio

Comments

8 Jan 2010 - 4:16am
Lee McIvor
2006

Hi Rein,

I've recently written a blog post on the concept of the fold. I've
also referenced some other useful articles in there, so it should
answer your questions:
http://leemcivor.co.uk/2009/11/23/why-the-fold-isnt-dead/

Basically, whilst the fold does exist, its location varies - now more
than ever. Different screen sizes, different devices etc mean the fold
could be anywhere and you can't really design for a specific height.

Also, if your design indicates content / functionality further down
the page then the fold doesn't stop people scrolling. People scroll
if they think they need to.

Pages should have a natural flow, which means everything can't, and
shouldn't, be at the top.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=48250

8 Jan 2010 - 10:55am
Maciej Bieganski
2010

Hi,

Check out this study:

http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=48250

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