How do you sell UX?

6 Jan 2010 - 12:17pm
4 years ago
1 reply
665 reads
Justin Davis
2008

For those out there who work as freelancers or standalone UX agencies,
what does your sales process look like?

Is it primarily selling to the companies who own the web properties,
attempting to convince them of the need for better UX, or is it more
strategic partnerships with development shops?

Seems like the latter is the most stable approach, and a somewhat
easier sell (since dev shops or other 'full-service' web shops are
at least familiar with the UX world).

What are you experiences?

Justin Davis
Madera Labs
http://www.maderalabs.com

Comments

6 Jan 2010 - 1:09pm
Mike Dunn
2008

I'm in the process of ramping up a UX consultancy shop right now, and we're
approaching a lot of smaller shops and offering ourselves as a resource.
We've already established a relationship with one and so far so good.

We're keen on this model as it lets us focus on providing UX services
without falling into the trap of becoming a one-stop shop (which in my
experience tends to lead to problems- it's the reason why we broke off and
started our own thing). Mind you, we can do non-UX related execution but
prefer to take that work on on a case by case basis and it always is a
result of the UX work rather than separate from it.

On Wed, Jan 6, 2010 at 3:17 AM, Justin Davis <jdavis1002 at gmail.com> wrote:

> For those out there who work as freelancers or standalone UX agencies,
> what does your sales process look like?
>
> Is it primarily selling to the companies who own the web properties,
> attempting to convince them of the need for better UX, or is it more
> strategic partnerships with development shops?
>
> Seems like the latter is the most stable approach, and a somewhat
> easier sell (since dev shops or other 'full-service' web shops are
> at least familiar with the UX world).
>
> What are you experiences?
>
> Justin Davis
> Madera Labs
> http://www.maderalabs.com
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
-MIKE DUNN
www.foolishstudios.com
www.gamingtrend.com

Syndicate content Get the feed