[IxDA SF EVENT] Nilofer Merchant, "When Creativity Isn't Enough, Try Murder" - January 14, 2010 - 6:30pm to 9pm
5 Jan 2010 - 12:17pm
San Francisco IxDA
Making the right choices leads us, and our teams to thrive. Many of the best
design thinking waxes poetic that the best ideas come from "blue-sky
ideation," but generating ideas is only part of the challenge of our work.
While brainstorming generates lots of ideas, but you still have to discern
the right choices to win. AND you have to get a group of people to believe
that IT is the right solution
That means we need to have a way to build a vision, envision options but
then make the tough choices to choose ideas that match the goal. Teams often
avoid tough choices because they want consensus, immediate results, and to
avoid political fights.
The opposite of whiteboarding, the MurderBoarding™ decision process ensures
teams creatively generate many potential options before "killing off"
options one-by-one until there is single best solution for a specific
organization and situation. The result is the organization or team aligned
to a common goal and takes on clear, achievable, and measurable goals. This
session provides you with a framework for nailing the tough choices you need
to make to win and dealing with the human beings involved!
Nilofer Merchant founded and leads Rubicon, which creates business strategy
to find and win markets. Having worked inside and outside major corporate
brands like Adobe, Apple, Autodesk, and others, Nilofer has honed her
collaborative approach to solving tough problems as much through her
failures as her successes. Her firm is hired by global brands such as
Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create
strategy that people will actually execute because they created it. She’s
often quoted or published in major business publications such as
BusinessWeek, Entrepreneur, Fortune and The Wall Street Journal. Nilofer
earned her MBA from Santa Clara University, a BS in Economics from
University of San Francisco. In her book, The New How, she shares the
stories and ways to shift from traditional top-down approaches to flat, fast
ways to invent the future.