A Senior Information Architect is responsible for determining how the
interactive user interfaces we build should work. He/She creates the
plans that are used by other team members to develop the graphical
user interface, content, and functionality. He/She employs
user-centered design techniques and works on cross-functional teams.
He/She is responsible for consulting with clients about their
business goals, and proposing front-end architectural solutions and
strategies that meet both users' and business needs. Organizes site
content and functionality by creating site blueprints/wireframes,
creates identifiable nomenclature for users, creates navigation
systems that support users' needs, analyzes, develops and refines
user tasks/processes, and collaborates with the design and
development teams to build user interfaces.
He/She designs organization, navigation, search, and controlled
vocabulary systems. He/She draws upon user personas and scenarios,
prototypes, sitemaps, and wireframes to communicate solutions to
designers, developers, and senior managers.
He/She may guide and teach Information Architects and peers;
participate in critiques, give effective feedback. He/She is
expected to collaborate with User Research and employ research
methods including content and task analysis, usability testing, and
stakeholder interviews to identify problems and opportunities.
ESSENTIAL DUTIES & RESPONSIBILITIES:
1. Concept (15%)
Proposed and lead project definition activities when project scope
Work with other project team members to define methods to be used,
including competitive audits and secondary research.
Work with Creative Management and Business to suggest research
areas outside of projects.
2. Design (30%)
Create process flows, site maps, wireframes, screen prototypes that
will advance the company's merchandising, business, marketing, or
Present chosen design to project and business teams for review.
Work with engineering leads to determine efficacy of given
3. Specification (40%)
Produce highly accurate wireframe documentation and other
specifications required to implement design.
Work with Product manager and team to define documentation scope.
Review project PRD to ensure correct translation of design.
4. Creative QA (10%)
Provide QA feedback to and consultation with HTML, Engineering, and
PM teams prior to launch.
Ensure that pages match wireframe spec.
QA frequently extends beyond projects -- a Senior IA is often
looking for areas of the site that need improvement, and is able to
drive implementation of changes and solutions.
Aware of competitor best practices.
5. Management (5%)
May guide and teach Information Architects; learn to manage.
Participate in formal and informal design critiques, give effective
feedback to peers.
1) Competencies: Skills, knowledge, & abilities
Conduct and participate in concept generation activities including
the development of: user profiles, user scenarios, organizational
models, task models and feature lists
Conduct and participate in project definition activities including:
business requirement gathering, site assessment, competitive analysis,
secondary research, etc.
Create process flows, site maps, wireframes, screen prototypes and
Possess strong business and technical acumen; be able to quickly
learn new businesses and understand technologies
Take leadership role in directing the user experience while working
very collaboratively with all members of the project team
Make solid recommendations on the priorities of product and feature
Understand the importance of flexibility and the balance of speed
Very good project management skills: able to work on multiple
projects, reprioritize as needed, and consistently deliver on time.
Anticipate potential project problems and create solutions or
Flexible, highly organized, and able to recommend priorities for
Demonstrate willingness to teach and contribute to the team.
Understand the value of other Creative and cross-functional
disciplines and how they work with IA.
Take a proactive approach to creative and cross-functional
Actively seek out feedback from manager and peers; improve own
performance based on that feedback.
Develop an understanding of how to give effective feedback.
Can resolve conflicts constructively with some input from manager.
Demonstrate a high level of integrity and maturity. Constructive
approach to challenges.
Understand Wal-Mart's three core values: Respect for the
Individual, Service to our Customers, Strive for Excellence.
Able to persuade/influence team members, sell ideas effectively,
get results, and follow through.
Ownership of mid-sized projects with new or complex functionality,
with input and feedback from manager.
Present ideas effectively, and is a strong communicator in a
variety of presentation situations.
Demonstrate initiative and resourcefulness.
3+ years web-based information architecture or interaction design
experience including the design of the overall architecture of one or
more web sites and moderate to advanced transactional design
Experience in client services and negotiating business decisions
Experience in user research observation and translating user
research into design decisions
Internet usability/user interface best practices
Information process flow definition and improvement background
Exceptional information presentation (graphic and written)
Web design experience including: HTML, the capabilities of Web
browsers across multiple platforms, and new technologies a plus
Expert proficiency with Visio required. Experience with the
following is helpful: Word, Illustrator, Photoshop, PowerPoint and
various HTML editors
Experience with Axure as a prototyping tool is helpful
3) Minimum educational level:
Bachelors degree in Human Computer Interaction, Information
Science and/or design disciplines (industrial, graphic,
instructional, architecture) , other relevant field, or equivalent