What's your pen top?

7 Dec 2009 - 5:24am
6 years ago
1 reply
748 reads
John Gibbard

As we continue to investigate the role of choice architecture in interaction
design, this post struck me today


Rather like the sequencing design that returns your card at the ATM before
your cash in order to prevent you walking off without your card (which would
surely be the case if your card was returned after the cash), this sort of
real-world behavioural psychology analogies really help sell in our skills
to clients.

With that in mind, I would be interested to hear of any other sequence-based
nudges like these that we do in the digital world. Examples might be in the
order of fields in transactional web forms. Anything you've done recently to
/nudge/ someone to complete or consider something online that they might not
have done without your architectural intervention?

Let's get chatting,



7 Dec 2009 - 5:52am
William Hudson

I *give* (company-logo-and-web-address-imprinted) pens to delivery
drivers in the hope that they will be left with someone who might be
interested. The last thing I want is for the driver to hang on to it<g>.


William Hudson
Syntagm Ltd
Design for Usability
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Syntagm is a limited company registered in England and Wales (1985).
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