I picked up Roger Martin's new book just as it was released last
week. I am only 65 pages in (about a third) but it is already one of
the most insightful books I have read in recent years.
It speaks to understanding why designers scare the hell out of
business folks. Yes.. it is sort of a business book, but most
designers need more of this and will benefit in a big way. Yes, at
its core is the design thinking thing... but I'm pretty convinced
that most folks up in arms about "design thinking" don't really
understand what it is.
If you work in a corporation or do work for a corporation that
involves product development and product managers this will be a
helpful and thought provoking read.
I am finding myself reading it in chinks of 5 pages... and reading it
multiple times. It is very conceptually information dense.