Nov 12: NYC UPA & IxDA NY Present "World Usability Day: Designing for a Sustainable World" - Register Now!
14 Oct 2009 - 8:59pm
November 12th is World Usability Day, and this year's theme is *"Designing
for a Sustainable World"*. NYC UPA is pleased to partner with IxDA New York
and the School of Visual Arts to present a diverse mix of thought leaders
who will speak about their experiences connecting sustainability with usable
Our speaker list includes:
- Peter Mullan, Director of Planning for Friends of the High Line -
- Beto Lopez, Senior Designer at IDEO
- Ted Booth, Interaction Design Lead at Smart Design
- J Grossen, Creative Director at Frog
- Debera Johnson, Academic Director of Sustainability at Pratt
…along with a number of entrepreneurs who have built successful business
models around the core values of sustainability and social responsibility.
Who should attend?
This conference directly benefits marketers, designers and researchers who
seek to integrate sustainability in branding, product design and messaging
in an authentic way. Consumers increasingly consider sustainability in
their checkout (or clickthrough) decisions and attach value to brands and
experiences that win on intuitive, engaging design *and* social
responsibility. This event is a chance to hear directly from successful
pioneers in the field and incorporate their ideas and actions into practice.
If your employer isn't yet focused on sustainability and you want to lead
the way, or if you want to work for a company that already fights the good
fight, this event represents a great networking opportunity. But seats are
limited, so mark November 12th in your calendar and register at http://nycupa.org/WorldUsabilityDay now.