In a meeting today, a client said they wanted a single-page checkout
process. The checkout tunnel is an area that I prefer to have as
vanilla as possible so that customers have no surprises, but I am
open to change.
I've never done any testing on one-page vs. staged checkout, and I
haven't been able to find any data, only opinions. Does anyone have
any non-proprietary data they'd care to share about one-page
checkout vs. multi-stage checkout in terms of abandonment analytics,
A/B or usability testing?