Measuring forms performance

13 Oct 2009 - 4:56pm
4 years ago
8 replies
770 reads
Caroline Jarrett
2007

Hi all

I have a client who is about to choose a web metrics tool. They are
currently using Web Trends but they want something that will allow them to
monitor the performance of their web forms, particularly so that they can
track whereabouts in the form a user gets to before bailing out.

What are your current recommendations in this area?

Thanks

Caroline Jarrett

Effortmark Ltd
Usability - Forms - Content

Phone: 01525 370 379
Mobile: 0799 057 0647
International: +44 152 537 0379

16 Heath Road
Leighton Buzzard
Bedfordshire
LU7 3AB
UK

Comments

14 Oct 2009 - 1:35am
Brian Heumann
2007

Hmm, sounds like secretly submitting the form without the users's
consent ... Technically you could easily add Javascript to the
"unload" event of the page to send the required data. And hope the
users don't find out.

Because of the privacy issues I would rather recommend A/B or
multivariant testing with Goolge Website Optimizer and/or Goolge
Analytics.

Brian

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Posted from the new ixda.org
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14 Oct 2009 - 6:30am
Charles Meaden
2009

At 15:56 13/10/2009, you wrote:
>Hi all
>
>I have a client who is about to choose a web metrics tool. They are
>currently using Web Trends but they want something that will allow them to
>monitor the performance of their web forms, particularly so that they can
>track whereabouts in the form a user gets to before bailing out.
>
>What are your current recommendations in this area?

We have had some very good results using Clicktale especially seeing
where people drop out of forms

Best wishes

Charles

Charles Meaden - Managing Director
Digital Nation - Intelligent Internet Marketing

T: +44 (0)207 993 5482
E: charles at digitalnation.co.uk
W: http://www.digitalnation.co.uk

Skype: charlesmeaden
MSN: charles at digitalnation.co.uk

Twitter: www.twitter.com/charlesmeaden

15 Oct 2009 - 11:04am
Caroline Jarrett
2007

Brian Heumann
>
> Hmm, sounds like secretly submitting the form without the users's
> consent ... Technically you could easily add Javascript to the
> "unload" event of the page to send the required data. And hope the
> users don't find out.
>

No, definitely not. The client merely wants to have some way of measuring
what the users are doing - not to secretly grab data or anything like that.
They'd be pretty horrified if anyone thought that they were trying to do
something underhand. It's a highly reputable non-profit.

So I think I'd need to add 'nothing underhand' to the requirements for the
tool.

Best
Caroline Jarrett

15 Oct 2009 - 11:14am
Sean Gerety
2009

How about crazyegg?

http://crazyegg.com/

Sean

On Thu, Oct 15, 2009 at 12:04 PM, Caroline Jarrett <
caroline.jarrett at effortmark.co.uk> wrote:

> Brian Heumann
> >
> > Hmm, sounds like secretly submitting the form without the users's
> > consent ... Technically you could easily add Javascript to the
> > "unload" event of the page to send the required data. And hope the
> > users don't find out.
> >
>
> No, definitely not. The client merely wants to have some way of measuring
> what the users are doing - not to secretly grab data or anything like that.
> They'd be pretty horrified if anyone thought that they were trying to do
> something underhand. It's a highly reputable non-profit.
>
> So I think I'd need to add 'nothing underhand' to the requirements for the
> tool.
>
> Best
> Caroline Jarrett
>
> ________________________________________________________________
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15 Oct 2009 - 12:25pm
Caroline Jarrett
2007

Sean Gerety

> How about crazyegg? 

> http://crazyegg.com/

I heard a rumour that crazyegg had some security problem: any truth in that?

Cheers
Caroline

15 Oct 2009 - 2:29pm
Nik
2009

+1 for Clicktale. We've had done good results using it although have
run into problems across multi-page forms.

-Nik

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16 Oct 2009 - 2:05am
Brian Heumann
2007

Yes, true, heatmaps are a good way to see where the user has clicked.
An open source alternative is ClickHeat (albeit a bit fuddly ...)

Can CrazyEgg distinguish the heatmaps for users who have submitted
the form and users who haven't?

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Posted from the new ixda.org
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16 Oct 2009 - 9:24am
Will Hacker
2009

I'm starting to work with Omniture's form analysis tools. Haven't
had enough experience to say how well it works, but Omniture in
general is a great package so I expect this feature will be too.

See
http://www.pradeepsv.com/blog/how-do-you-implement-measure-form-performance-and-conduct-form-analysis/

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Posted from the new ixda.org
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