Seattle and Washington DC workshops with Lou Rosenfeld

15 Sep 2009 - 10:19am
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Louis Rosenfeld

(apologies for cross posting)

Hi all; I'll be teaching my day-long workshop "Site Search Analytics
for a Better User Experience" in Seattle (October 29) and Washington
DC (November 9). Steve Krug will teach his new "Rocket Surgery Made
Easy" workshop on do-it-yourself usability testing the next day in
each location. Details, registration and discount information are
available here:

I'll kick off the day by walking through the basics of learning how
people search your site, focusing on analyzing the important
stuff--the "short head" of frequent queries rather than the long tail
of onesies. I'll also place site search analytics within the broader
context of both user research and web analytics, looking at how they
all might be better integrated.

But most of the workshop is very hands-on, focused on a few exercises
where we'll analyze real query data, and covering a variety of case
material that show how site search analytics can improve the
performance of not only search, but of content, navigation, and
metadata as well. All in an intimate, fun setting.

I hope to see you in DC or Seattle this year!


Louis Rosenfeld :: :: @louisrosenfeld
Rosenfeld Media :: :: @rosenfeldmedia

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