Examples of Experience Vision

10 Sep 2009 - 1:33pm
5 years ago
2 replies
1280 reads
David Poteet
2009

I'm looking for more examples of an experience vision (or
"envisionment" as some call it) for a brand, product, service or
organization. Can you help me?

It could be in the form of a narrative, cartoon, video - anything
that tells the story of the customer's experience. Not a product
demo.

Here are some excellent examples I am aware of already:

• Adaptive Path's concept for the Charmr
http://www.adaptivepath.com/charmr/

• Apple's Knowledge Navigator video. Keep in mind this was produced
in 1987 and predicts a number of technologies and experiences that
have since become a reality, including the web itself, Google, social
networking, tablet PCs...
http://www.youtube.com/watch?v=3WdS4TscWH8&fmt=18

• And this insurance company story shared by Jared Spool at UI13:

“An insured home and car owner, having just had a tree fall on their
garage, will log into the site, explain the damage, upload pictures,
and get initial claim approval to start temporary repairs and get a
rental car – all within a few minutes.

Within the next 24 hours, inspection appointments and a detailed
damage assessment are scheduled and reviewed, and the repairs are
underway within 48 hours.

All the payments are handled electronically from the insurance
company, with a single NET-60 bill sent to the policy holder for the
deductibles.”

The idea of a good experience vision is that it is a story everyone
in an organization can remember, and empowers people at all levels to
make daily decisions knowing whether they are moving closer to or
farther from the vision.

Do you know of other good examples?

Comments

13 Sep 2009 - 1:42am
martinpolley
2007

Hi David,

Check out Adam Little's recent series of articles for Johnny Holland
Magazine on the use of video for
prototyping<http://johnnyholland.org/2009/07/25/communicating-ux-through-video-1-prototyping/>,
concepting<http://johnnyholland.org/2009/07/31/communicating-ux-through-video-2-concepting/>,
future scenarios<http://johnnyholland.org/2009/08/05/communicating-ux-through-video-3-future-scenarios/>,
and probing and
research<http://johnnyholland.org/2009/08/12/communicating-ux-through-video-4-probing-research/>
.

Cheers,

Martin Polley
Technical writer, interaction designer
+972 52 3864280
Twitter: martinpolley
<http://capcloud.com/>

On Thu, Sep 10, 2009 at 2:33 PM, David Poteet
<david-lists at newcitymedia.com>wrote:

> I'm looking for more examples of an experience vision (or
> "envisionment" as some call it) for a brand, product, service or
> organization. Can you help me?
>

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