iPhone Persona Examples?

Now, that's funny you should ask. We just designed and built an iPhone
webapp for a non-profit in just 3 days at the recent Agile09
conference (you can see the app by visiting http://www.manoamano.org/
from an iPhone. Have to use the www. to get the redirect from your
iPhone—long story there).

Anyway, one of the workshops we ran for the first day was creating
personas and task analysis grids from field research for this app.
I'll have to dig up the personas we did. They were pretty high-level,
as we created them in a workshop in 1.5 hrs. But they've got all the
main characteristics.

On Sep 4, 2009, at 6:22 PM, Suzanne Ginsburg wrote:

> Hello IXDA folks,
>
> As I've mentioned in previous posts, I'm working on a book about
> user-centered iPhone design. I'm currently writing about personas
> and would like to include examples from designers/researchers other
> than myself. Do you have any personas specifically created for
> iPhone apps? Or personas that include the iPhone as part of the
> description? Would you like to include them in book that will get
> worldwide distribution? If yes, please email: suzanne at ginsburg-design.com

Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
----------------------------------
Contact Info
Voice: (215) 825-7423
Email: todd at messagefirst.com
AIM: twarfel at mac.com
Blog: http://toddwarfel.com
Twitter: zakiwarfel
----------------------------------
In theory, theory and practice are the same.
In practice, they are not.

Although I use personas all the time at work, I love to have fun with
them because I think the level of detail is so insane on some of
them. So I'll give you 2 (co-workers will laugh at this because they
see this from me all the time). Here you go:

15 year old with a hair problem that likes kittens and enjoys his red
bicycle wayyyyy too much. He wears scarves during the summer and
alabaster is his favorite color. Is going to wear white after labor
day. His ringtone is E E E F Csharp. Is considered emo by anyone over
17.

28 year old working mother from South Africa. Slight accent. Enjoys
cocoa and warm slippers. Might have voted for a green candidate, but
refuses to tell anyone otherwise. Enjoys browsing eBay for broken
pinball machines and used zippo lighters. Loves the smell of lilac in
the summer.

Hey, if you can't have fun with it.. why do it?! :)

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=45396

Yup, it's something on our list of to-dos. There are some definite
lessons learned from shipping an app using an agile/ux method in 3
days or less.

On Sep 7, 2009, at 5:05 PM, Adrian Howard wrote:

>
> On 5 Sep 2009, at 00:46, Todd Zaki Warfel wrote:
>
>> Now, that's funny you should ask. We just designed and built an
>> iPhone webapp for a non-profit in just 3 days at the recent Agile09
>> conference (you can see the app by visiting http://
>> www.manoamano.org/ from an iPhone. Have to use the www. to get the
>> redirect from your iPhone—long story there).
> [snip]
>
> BTW - are you going to get the chance to write up your experiences
> on the Live Aid stage at some point (for those who couldn't make
> it :-)
>
> Sounds like it was a blast!
>
> Cheers,
>
> Adrian
> --
> http://quietstars.com - twitter.com/adrianh - delicious.com/
> adrianh
>
>
>
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Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
----------------------------------
Contact Info
Voice: (215) 825-7423
Email: todd at messagefirst.com
AIM: twarfel at mac.com
Blog: http://toddwarfel.com
Twitter: zakiwarfel
----------------------------------
In theory, theory and practice are the same.
In practice, they are not.

Here is a persona we have not used anywhere yet. It is partially based
on Gizmodo%u2019s iPhone demographics article
(http://gizmodo.com/tag/iphone-demographics/)

Name: Christine Martinez
Age: 31
HHI: $82,000
Location: NYC
Education: Bachelor%u2019s degree, Communications
Job title: Human resources generalist
Marital status: Single, involved in relationship
Internet IQ: High
Shopping IQ: High

Adoption segment: early majority, fashion forward

Favorite TV shows: Dancing with the Stars; Grey%u2019s Anatomy; Men
in Trees

Reading now: Ad Age, Ad Week, BrandWeek, Outliers, The Time
Traveler%u2019s Wife

Primary goals related to cellphone purchase: Email access, web
browsing, car safety

Most relevant features: Touchscreen, Pandora access, voice activated
dialing, social media app integration

Drivers: Convenience, customer service, cost of phone data plans,
in-sync with trends

Loyalty: High, despite frustration, does not want hassle to switch.

Favorite web sites: Zappos.com, Amazon.com, Hotels.com, woot.com

Internet profile: 2 hours per day of Internet usage, not including
email

Technology profile: Dell laptop (provided by job); iMac at home; iPod
touch; iPhone 3G

Social media profile: Averages 30 minutes per day on Facebook,
Twitter, LinkedIn

Characteristics that impact purchases: Tracks deal web sites like
woot.com and , always searches for coupons, willing to spend to not
appear out of touch, does not monitor bills

Business value: Periodic high impulse spend despite cautious purchase
patterns; refreshes technology every 2 years; open to fashion add-ons

Purchase barriers: What she reads has a big impact on purchase
decisions. Negative remarks in Twitter or other social media
interpreted as fact. Depends heavily on smart search feature to find
products. Wants to see how she or home will look with product, so she
often won%u2019t buy until her friends have it.

Purchase Tunnel Dropoff: Difficulty viewing total price before
purchase, lack of clear arrival date, lack of clear return policy,
better deal on similar item that has same appearance value

Requested content/features: High-level comparison that includes
discounts, feature demos, toll-free customer service that is in USA
with phone number on web site home page

Switch behavior: Low-switch behavior. Unlikely to switch complex
services unless she feels customer service has cheated her. For
non-complex switch situations, e.g. cable TV, will switch when she
sees an ad with clearly superior pricing and equivalent feature set.
Unlikely to switch for features.

Quotes:
- I am on a mission. I go to the Internet with a specific purpose in
mind. I don%u2019t browse around for no practical purpose (except
Zimbio and YouTube)
- I want to see what other people say about it before I make a
decision. If a product is good, it will be popular.
- I don%u2019t trust those companies you never heard of before.
- I don%u2019t want to start from scratch every time I go back to a
web site. I like stores and web sites to remember me, the ones I
trust, that is.
- I bought it at Best Buy because I had a 10% off coupon
- I don%u2019t like a lot of marketing noise. I don%u2019t trust it
and when I see a lot of mixed marketing messages it makes me think
that they are desperate and confused about what they are selling.

Method for tracking this customer type with web analytics:
- Entry through marketing campaign on affiliate site that has content
targeted to 30 yr. old single female
- Purchases fashion accessory that has higher than average price
- Views many photo pages, does not view many detailed specs pages
- Responds to clickthrough articles and ads with fashion and
appearance as main topics
- Search terms: most popular, best deal

Typical purchase scenario:
- Sees ads on TV and billboards
- Sees friend with product
- Google search
- CNET review
- Discussion forums (professional, technical)
- View in store
- View cost breakdown
- Search for coupons, deals
- With a discount, on occasion when she feels prosperous, takes the
plunge, buys 2 or 3 accessories to make product look better

Experience gaps:
- Product links from Facebook pages of friends to catalog
- Realistic visual cost meter on services
- Customer service guarantees
- In-store video product details mixed with humor, popularity, and
deals; accessible on web site for replay

(Copyright, 2009, Usography Corporation. Permission granted for
single use with disclosure of source.)

Paul Bryan
Usography Corporation (www.usography.com)
Linked In: http://www.linkedin.com/in/uxexperts

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=45396