Decision Trees (was Report Back from IxDG NYCFace-2-Face)

14 Jan 2005 - 10:49am
660 reads
Dave Malouf

Re: iterative thinking ...

"Evolution" (if you are inclined to believe in such a concept)

Defense rests ... ;)

Seriously though ... Iteration is all around us. The question is do we
create a structure for acknowledging it and do we take iteration to a

I have been known in previous years of my life to think that there is
diminishing return on ideas that promote iteration. I probably get 60%
"right" the first time out and then improve in very small increments afte

However, I realized that while that can be true, it is actually dependent on
the processes used while doing iterations that determine iterative
effectiveness for creative ROI.

Few caveats:
1. Iterating alone isn't as powerful as iterative with more (there is a
point where you get a diminishing return; I like 5 as a number of scentient
central nervous systems in the room.

2. Iteration by itself is not really the tool, but the result of the tool of
ideation without judgement time blocked before an evaluation is made. Each
evaluation set is an iteration.

I do think though that zooming (heirarchy) can be useful when thinking about
points of precision in a design. Start high and zoom down further and this
also creates one aspect of structure for iterations to be formed within.

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