shopping.rediff.com - too much simplicity?

24 Aug 2009 - 12:44am
5 years ago
2 replies
1062 reads
rajeshsundaram
2007

Rediff, one of the leading portals in India recently underwent an entire
redesign focusing on simplicity. But I guess it did the worse thing to their
online shopping site.

Can anyone locate "Womens ear rings" in their categories page?
http://shopping.rediff.com/categories

The old site was way better compared to the new site. The old site had the
traditional approach and it was reasonably easy to navigate and shop around.

- Rajesh

Comments

24 Aug 2009 - 6:03am
William Hudson
2009

Wow, what an, uh-hem, interesting approach. I can't believe they
actually did any usability testing on this.

Given that the Women's Accessories section has around 100 links, I
wonder how long they thought users would be willing to spend searching
it?

They have also done some extremely weird stuff with listing the same
things several times, like 'bangles'. You have to walk back up the list
to find out that they are made of different materials.

Regards,

William

> -----Original Message-----
> From: new-bounces at ixda.org [mailto:new-bounces at ixda.org] On Behalf Of
> Rajesh Sundaram
> Sent: 24 August 2009 12:45 AM
> To: discuss at ixda.org
> Subject: [IxDA Discuss] shopping.rediff.com - too much simplicity?

24 Aug 2009 - 12:52pm
Diana Wynne
2008

: ( it is.

Looks like they implemented new tagging on the back end and lost an
argument about whether users need an interface different from the
database categorization. As William points out, the subcategories
don't appear to be in any order.

I was just looking at a more successful way to browse subcategories,
on Epicurious' redesigned site. Unfortunately, they seem to be flowing
the text horizontally rather than in snaking columns.
http://www.epicurious.com/recipesmenus/browse

Diana

PS Men like "bejewelled" accessories?

On Mon, Aug 24, 2009 at 5:03 AM, William
Hudson<william.hudson at syntagm.co.uk> wrote:
> Wow, what an, uh-hem, interesting approach. I can't believe they
> actually did any usability testing on this.
>
> Given that the Women's Accessories section has around 100 links, I
> wonder how long they thought users would be willing to spend searching
> it?
>
> They have also done some extremely weird stuff with listing the same
> things several times, like 'bangles'. You have to walk back up the list
> to find out that they are made of different materials.
>
> Regards,
>
> William
>
>
>
>> -----Original Message-----
>> From: new-bounces at ixda.org [mailto:new-bounces at ixda.org] On Behalf Of
>> Rajesh Sundaram
>> Sent: 24 August 2009 12:45 AM
>> To: discuss at ixda.org
>> Subject: [IxDA Discuss] shopping.rediff.com - too much simplicity?
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