**SL-JUNK** Company goals vs. user goals

6 Aug 2009 - 10:58am
481 reads
Ian Chan
2005

Jennifer,

There's a big difference between company goals and user goals! Perhaps
you could make the distinction in terms of helping the user solve a
problem (user centric) vs telling the user what the problem/solution
is (company centric). Nav that is user centric would use labels and
content sections pitched to address the interests, concerns,
questions, etc that a user may have in mind. Company centric nav, on
the other hand, would probably describe product, services, solutions.

I do think that both can work. Users are familiar with sites that tell
the company story, problems solved by the company, and solutions
offered. In fact you can do that and then use supplemental nav and
sidebar content to offer walk throughs or nav to sections that address
user needs.

best of luck
adrian

415 516 4442 Twitter: /gravity7
Social Interaction Design, Expertise, Consulting (gravity7) (gravity7
blog) (slideshare)
Sr Fellow, Society for New Communications Research (SNCR)
Adhocnium Member (adhocnium)
LinkedIn (www.linkedin.com/in/adrianchan)
Facebook (www.facebook.com/adrianchan)

On Aug 6, 2009, at 9:18 AM, jennifer wolfgang wrote:

> Hi all -
>
> I'm having a difficult time reaching my VP about the difference
> between what we decide are the goals of the company via the website
> versus what the people who visit our site (our users) hope to
> accomplish.

Syndicate content Get the feed