[event] UX Brighton August Triple Bill: Designing for Persuasion, International Research, and Eye Tracking!

21 Jul 2009 - 5:32am
1548 reads
Harry Brignull

Hiya IxDA peeps,

On the off-chance that any of you are in Brighton (UK) on August 11th - the
next UX Brighton event will located in the lovely iCrossing offices, and
there will be free drinks provided by Madgex. More info below!




*Date*: Tuesday 11th August, 6.30pm – 10pm
*Location*: iCrossing, Central Brighton, BN1 1ND
*Price*: Free, but you must book a ticket on

This free event will be comprised of three parts – two talks and a demo!

1. Carsten Schmitt & Poppy James are coming down from Bunnyfoot to give a
short talk on “How to run successful international user research projects”
2. Rob Gillham of Human Factors International is going to give a talk on
“Designing for Persuasion, Emotion & Trust on the web”
3. The Bunnyfoot team will be giving an eye tracking demonstration, over
drinks & nibbles

*1. How (not) to run successful international user research projects*

*Speakers*: Carsten Schmitt & Poppy James, Bunnyfoot.

- User research across several countries – be it surveys or user tests –
has its own challenges. Some of them are well known (but nevertheless often
forgotten) others are unexpected.
- Poppy and Carsten – a Briton and a German – do not aim to give you the
ultimate 101 of international user research. A lot has been written about
that already. What they do want to do instead is to talk about their own
experiences to show you which problems you could encounter before you even
start your testing abroad and what could happen if you don’t have that
foreign language expertise in-house.
- Prepare to be surprised, shocked, and, hopefully, amused. And the end
of this talk you should be able to add a few bullet points to your checklist
for the next international project (bullet points will be provided).
- Some of the topics include “Foreign affairs – Managing multi-national
clients” and “Parlez you Italiano? Language issues beyond ‘translations’”

Carsten Schmitt & Poppy James are consultants at Bunnyfoot, a User
Experience Consultancy that’s passionate about Eye Tracking. Bunnyfoot’s
clients include the BBC, the COI, Virgin Holidays, and Yell.com to name only
a few.

*2. Designing for Persuasion, Emotion and Trust On The Web*

*Speaker*: Rob Gillham, HFI

- Since the early ’60s, Social and Experimental Psychology Research that
has taught us a great deal about the nature of persuasion in human
- In recent years, there’s been a flurry of books and articles on the
subject – after all, persuasion is part of the elusive magic recipe for
success in business. What’s been lacking, however, is a selection of case
studies that give a solid understanding of what works and what doesn’t in
the context of human-computer interaction.
- This is exactly where Rob Gillham’s talk picks up. Rob will give a talk
covering the underpinning Psychological research and insights from HFI’s own
research findings.
- Rob’s talk involves a 1 hour sneak peak into HFI’s ‘Psychology, Emotion
& Trust’ training course, normally only available for paying customers.

Rob Gillham is a Project Director at Human Factors International (HFI), the
world’s largest UX consultancy with offices in UK, US, Germany, India, China
and Singapore.

*3. Audience Participation Eye tracking demo*

- After the talks we’ll be cracking open the beers (and wine and snacks)
for an eye tracking demo from the Bunnyfoot crew.
- To make it more fun, we’ll be accepting submissions from attendees.
Feel free to email Harry Brignull <harrybr at gmail.com> with your site
screengrabs, art, or naked photos (1024×768 PNGs are ideal).
- Submissions will be drawn at random from the pile and used in the demo.
(PS no naked photos).

This event is sponsored by Madgex <http://www.madgex.com/> and

Dr. Harry Brignull
User Experience Consultant
+ 44 (0)7920 474784

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