REMINDER: PhillyCHI | UsabilityNJ - Jared Spool: What Makes a Design Seem Intuitive?

9 Jul 2009 - 9:10am
865 reads

PhillyCHI | UsabilityNJ Joint Meeting - Jared Spool: What Makes a
Design Seem Intuitive?

Please join us as Jared Spool discusses crafting intuitive designs
that are not only usable but delight users. All PhillyCHI and
UsabilityNJ events are free and open to the public.

Date: Wednesday, July 15, 2009
Time: 6:00PM - 8:00PM (Social time from 6:00-6:30PM)
Location: Bossone Center Auditorium, Drexel University
31st & Market Streets Philadelphia, PA 19104
Driving directions, public transportation, and parking:
RSVP: phillychi at

About the Presentation
Everyone wants an "intuitive" interface: the users, the designers, and
the content publishers. But building them is hard. User Interface
Engineering's recent research has given insight into why it's hard and
how to get past major obstacles.

To build an "intuitive" interface, a designer has to do two things:
(1) Take complete advantage of what the user already knows, so what
they see is completely familiar to them and (2) make the act of
learning anything new completely imperceptible to the user. It turns
out, if the interface requires the user to realize they are learning
something, the "intuitive" label disappears instantly.

In this talk, Jared will show:
- How users need both tool knowledge and domain knowledge to complete
their tasks
- How simple problems with designs can cause big problems for users
- What successful teams are doing to create experiences that delight

Jared will show examples from Microsoft Word, MSN, Google Talk,
Flickr, Avis, and many more.

About the Presenter
If you’ve ever seen Jared speak about usability, you know that he’s
probably the most effective, knowledgeable communicator on the subject
today. What you probably don’t know is that he has guided the research
agenda and built User Interface Engineering into the largest research
organization of its kind in the world. He’s been working in the field
of usability and design since 1978, before the term "usability" was
ever associated with computers.

Jared spends his time working with the research teams at the company,
helps clients understand how to solve their design problems, explains
to reporters and industry analysts what the current state of design is
all about, and is a top-rated speaker at more than 20 conferences
every year. He is also the conference chair and keynote speaker at the
annual User Interface Conference, is on the faculty of the Tufts
University Gordon Institute, and manages to squeeze in a fair amount
of writing time.

About Our Sponsors
Digitas Health
Counting as clients many of the world’s leading pharmaceutical,
bioscience, and medical device companies, Digitas Health is a next-
generation marketing agency that helps build healthcare brands that
patients, caregivers, and healthcare professionals feel confident
turning to and recommending when they are sick, in need, or helping
others. Headquartered in Philadelphia, the company is a 2009 Webby
Award winner and the MM&M Agency of the Year, and has been recognized
as having some of the best work perks in the country by
Visit or follow us on Twitter @Digitas_Health.

Happy Cog
Founded by visionary Jeffrey Zeldman and staffed by creative
superstars, Happy Cog delivers beautiful websites that never lose
sight of the human being using them. From site structure to interface
design, from branding to content development, Happy Cog’s people are
the authorities. Visit us at

The iSchool at Drexel
Founded in 1892, The iSchool at Drexel educates students in
information science and technology at the bachelor’s, master’s and
doctoral levels and features Drexel University’s Cooperative Education
program. The College’s mission is to empower society by uniting
people, technology, and knowledge through innovative education and
research. The iSchool is home to three bachelor of science degrees, in
information systems, information technology, and software engineering;
three master's degrees in library and information science, information
systems, and software engineering; and a PhD in information studies.
The college's Master of Science in Library and Information Science is
ranked 9th in the nation by U.S.News & World Report. The iSchool at
Drexel is a founding member of the iSchools Caucus of 21 prominent
colleges dedicated to preparing students for careers in the iField --
connecting people, information and technology. For more information

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an
interdisciplinary academic and professional group interested in Human-
Computer Interaction, User Experience, Usability, and other related
disciplines. PhillyCHI holds monthly meetings and socials to network
and discuss current topics in HCI. Learn more at

About Usability NJ
UsabilityNJ, the New Jersey chapter of the Usability Professionals
Association, is an organization of professionals in user interface
design and development and related fields that supports usable design
in products and services. Learn more at


Dave Cooksey
Founder & Principal
information architecture, taxonomy, user research, usability

713 Pine Street 1R
Philadelphia, PA 19106

email: dave at
phone: +

Syndicate content Get the feed