what we do diagram updated

22 Jun 2009 - 8:54pm
4 years ago
2 replies
416 reads
jstanford
2003

Hello,

Thanks to everyone who responded on my blog to the last what we do venn
diagram I posted. The feedback was super helpful and I took the feedback and
posted a new diagram. Take a look and let me know what you think about the
update: blog.slicedbreaddesign.com

Julie

_____________________________________________________

Julie Stanford
Principal, Sliced Bread Design

650-969-0400 x706

Comments

22 Jun 2009 - 9:28pm
Dave Malouf
2005

This is what I posted on the blog:

Ok, better, but I do believe that sometimes the concept comes from
outside of us and sometimes the concept comes directly from us, or
more accurately from a combination of sources.

i.e. where would the work of Jan Chipchase fall into this? or look at
the case study of IDEO's BofA "the change goes into your savings"
project. Design generated the concept out of nothing more than to
say, "We need to find a way to get people to use their savings
accounts more."

Now the reality is that the "problem" may be well defined by an
outside source, but in my work at moto the problems were sometimes so
broadly defined that they could be anything. Like, "how can we make
retail better?"

this may not be what most of us are doing, but it is in the purview
of design.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=43081

23 Jun 2009 - 11:07am
jstanford
2003

Dave, I completely agree with what you are saying, but I think in the two
examples below, there was still a problem space definied -- i.e. savings, or
mobile communication. I can think of a number of problems where we hired to
explore a particular space and find problems there that needed solutions,
but there was always some bounded area to that space. I think that is what
that "Your concept" circle is trying to get at -- the contribution that the
client brings to the equation in terms of defining the space to be explored.

What would be a better title for that circle to encompass that? Here's a
link to the diagram again in case someone missed the first post and wants to
take a look: http://blog.slicedbreaddesign.com/

Julie

-----Original Message from Dave Malouf-----

This is what I posted on the blog:

Ok, better, but I do believe that sometimes the concept comes from
outside of us and sometimes the concept comes directly from us, or
more accurately from a combination of sources.

i.e. where would the work of Jan Chipchase fall into this? or look at
the case study of IDEO's BofA "the change goes into your savings"
project. Design generated the concept out of nothing more than to
say, "We need to find a way to get people to use their savings
accounts more."

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