In my article, I use an example of building robust personas. I
recently saw Jared Spool present on the topic. He did an awesome job.
But I walked away with a familiar, looming question:
"Can robust personas be built by a single designer, with limited
time and resources?"
It's not limited to personas. My argument is the same for design
patterns, mental models, usability testing, and so on. The examples
I'm seeing are always from the point of view of someone with plenty
of resources. That's not always the case. It's not in mine. And
I'm sure I'm not alone.
There isn't enough mindshare between solo designers in our industry.
I'd like to raise awareness and get people talking about their
If you are a solo designer without a team of experts, I hope you'll
start talking about your design processes and sharing with the rest
of the community. Thank you so much for your time. I greatly