What does iPhone 3.0 mean for UX?

18 Jun 2009 - 12:49pm
7 years ago
2 replies
1279 reads
Suzanne Ginsburg

Hello IXDA peeps,

As many of you may know, Apple released the iPhone 3.0 software update
yesterday. It includes a number of enhancements---spotlight search,
cut/copy/paste, voice memos, landscape views and more. So what does
this mean for UX designers? Well, there's also a new SDK which will
impact the design of iPhone apps. It includes support for purchases
within apps, push notification (PNS), embedded maps & email, iPod
library access, communication with accessories, peer-to-peer
connectivity, cut/copy/paste and more. These enhancements will
alleviate some usability flaws common in 2.0 apps and will spark
innovation in future apps.

Examples of app usability flaws that will be alleviated:
- Maps: Users can pan & zoom within your app; they don't have to
leave your app to interact with Google Maps. See the new Whole Foods
app for an example. (Btw, this can be done in 2.0 only with custom
- Email: Users can send email messages from within your app; they
don't have to leave your app and go to their mail client.

Examples of potential innovations:
- Peer-to-peer connectivity: Possibilities for multi-player games are
- Communication with accessories: Think of the iPhone as the remote
control for the devices in your world.
- In app purchases: Will impact business models for apps, making it
easier to charge for app subscriptions, or easily upgrade from free-to-
paid from within your app.

There are tons & tons of posts on 3.0. Here's a Techcrunch review and
a link to the iPhone developer page:

Suzanne Ginsburg

work: http://www.ginsburg-design.com
blog: http://www.iphoneuxreviews.com/
twitter: http://twitter.com/suzanneginsburg


18 Jun 2009 - 2:03pm
Andrew McKinney

The ability to utilize push notifications is going to change the way
these apps are designed. Push notifications enable real-time alerts
without having to have the application open and running (instant
messages, status updates, email, etc.)

I have several applications that I've designed but have been unable
to implement because of a lack of push notification on the old OS.
The ability to do this poses both opportunities and challenges for
developers: Push notifications are neat, but at what point do they
become annoying/battery draining/etc?

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