Hi everyone. Anyone know of any good usability analytics tools out
there? I've had a look a crazyegg.com but not sure about its
effectiveness. I basically want to start proving the ROI of usability
testing. Any help will be really appreciated.
We do a baseline measurement capturing time, effort, and satisfaction
of 5-6 key scenarios. Then once we have a prototype, we run a test
with the same scenarios measuring time, effort, and satisfaction and
ask them to rate it compared to the previous version.
If the product is something they're using every day, say web-based
email, we'll ask them to rate the prototype compared to the current
web-based application. In other cases, we'll run A/B testing. Have
them run us through one model and rate it, then the other and rate
it. Either way, we get a comparison.
Usually, that's an improvement, but we can also measure damage if it
happens.
Chris,
Try Loop11 (www.Loop11.com). This is a tool that lets you conduct
online, unmoderated user testing. It's in private beta at the
moment, but we've been using it to collect quant usability data,
which is much better to assess ROI with than qual data.
It%u2019s interesting how analytics can help you target certain areas
that you can test with users and also use the hard data obtained to
market usability services.
Hi,
I was also locking for a solution to the indirect Usability analysis,
especially focussing on Form Performance analytics.
Crazyegg %u2013 which I reviewed was lacking in the Form Requirement.
I am testing www.Clicktale.com tool on my personal site and found
the results very promising.
With the addition of a feedback form, or survey I think we can close
some gaps, and then focus our Usability Testing efforts in the areas
which are demonstrating to be challenging to the prospects that
wonder through our site. www.Clicktale.com is by far the best in this category due to the FORM
analytics. Try it and please provide some feedback to the group.
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Comments
We do a baseline measurement capturing time, effort, and satisfaction
of 5-6 key scenarios. Then once we have a prototype, we run a test
with the same scenarios measuring time, effort, and satisfaction and
ask them to rate it compared to the previous version.
If the product is something they're using every day, say web-based
email, we'll ask them to rate the prototype compared to the current
web-based application. In other cases, we'll run A/B testing. Have
them run us through one model and rate it, then the other and rate
it. Either way, we get a comparison.
Usually, that's an improvement, but we can also measure damage if it
happens.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=42752
Chris,
Try Loop11 (www.Loop11.com). This is a tool that lets you conduct
online, unmoderated user testing. It's in private beta at the
moment, but we've been using it to collect quant usability data,
which is much better to assess ROI with than qual data.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=42752
Thanks for your responses everyone. In my search I came across an
interesting article
http://www.boxesandarrows.com/view/web_traffic_analytics_and_user_experience
and presentation
http://www.slideshare.net/lrosenfeld/marrying-web-analytics-and-user-experience?src=related_normal&rel=1233850
It%u2019s interesting how analytics can help you target certain areas
that you can test with users and also use the hard data obtained to
market usability services.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=42752
Hi,
I was also locking for a solution to the indirect Usability analysis,
especially focussing on Form Performance analytics.
Crazyegg %u2013 which I reviewed was lacking in the Form Requirement.
I am testing www.Clicktale.com tool on my personal site and found
the results very promising.
With the addition of a feedback form, or survey I think we can close
some gaps, and then focus our Usability Testing efforts in the areas
which are demonstrating to be challenging to the prospects that
wonder through our site.
www.Clicktale.com is by far the best in this category due to the FORM
analytics. Try it and please provide some feedback to the group.
http://www.clickdensity.com/ which is about the same as
http://crazyegg.com/
Good Luck.
Rob...
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=42752
I've used Morae from TechSmith which is pretty good but has a bit if a learning curve. They also have UserVue but I have not used it.
http://www.techsmith.com/products.asp
I will check out some of the items in this thread, but wanted also see if anyone has had any experience using http://www.youseeble.com/ ?