Websites that remember you

3 Jun 2009 - 4:44am
5 years ago
9 replies
688 reads
John Gibbard
2008

I've hunted through Pattern Tap and Konigi and am struggling to find
interface examples when websites 'remember' you.

We're looking at developing a tiered remembrance:

1. Unknown - the site knows nothing about you, you see the default
environment.
2. Remembered - you've been to the site before, but you're not registered or
logged-in, we just know what you've looked at.
3. Known - you're logged-in and we know lots about you and your history with
us.

Can anyone think of examples that demonstrate tier 2? There must be loads
but I'm struggling to sort out all the examples that are tier 3 examples
where the cookie has simply logged you back in.

Much obliged,
John.

Comments

3 Jun 2009 - 5:33am
tamlyn
2008

It's pretty basic but http://www.mybroadbandspeed.co.uk remembers
your speed test results using a combination of cookie and IP address
matching. It doesn't have a 'tier 3' log in though.

eBay has a "My eBay for guests" function if you're not logged in.
Don't know how long it persists.

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3 Jun 2009 - 5:49am
martinpolley
2007

The BBC homepage <http://www.bbc.co.uk/> does this rather nicely.

Martin Polley
Technical writer, interaction designer
+972 52 3864280
Twitter: martinpolley
<http://capcloud.com/>

On Wed, Jun 3, 2009 at 12:44 PM, <john at smorgasbord-design.co.uk> wrote:

> I've hunted through Pattern Tap and Konigi and am struggling to find
> interface examples when websites 'remember' you.
>
> We're looking at developing a tiered remembrance:
>
> 1. Unknown - the site knows nothing about you, you see the default
> environment.
> 2. Remembered - you've been to the site before, but you're not registered
> or
> logged-in, we just know what you've looked at.
> 3. Known - you're logged-in and we know lots about you and your history
> with
> us.
>
> Can anyone think of examples that demonstrate tier 2? There must be loads
> but I'm struggling to sort out all the examples that are tier 3 examples
> where the cookie has simply logged you back in.
>
> Much obliged,
> John.
> ________________________________________________________________
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3 Jun 2009 - 7:17am
Yohan Creemers
2008

You could also look from a different angle at this design problem:
1. New visitors get automatically an anonymous account, with the
account id (semi-)permanently stored in a cookie.
2. Visitors can upgrade their anonymous account to an identifiable,
lasting and transportable account that can be accessed from other
devices and may have additional features.

See also this previous discussion:
http://www.ixda.org/discuss.php?post=41774

- Yohan

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3 Jun 2009 - 9:23am
Anonymous

The only example I can think of is e-commerce. I haven't registered for
your site but I put some stuff in a cart, then left to think it over. A few
hours/days later I came back and the stuff was still in the cart. I ran
into this frequently when doing my Christmas shopping last winter, but I'm
not 100% sure I can reliably name sites that did it. Land's End and Sears
maybe? Dog stuff sites? I think it'll be a common occurrence.

anne gibson

john at smorgasbord-design.co.uk wrote on 06/02/2009 10:44:49 PM:

> 2. Remembered - you've been to the site before, but you're not registered
or
> logged-in, we just know what you've looked at.

> Can anyone think of examples that demonstrate tier 2?

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3 Jun 2009 - 10:03am
Dan Harrelson
2007

Stackoverflow is an example of allowing (almost) full access to an
application's feature set without requiring login. From their FAQ:

"Do I have to log in or create an account?
Nope. You can answer and ask questions to your heart's content as an
anonymous user, much like Wikipedia. However, there are some things
you won't be able to do on the site without registering. But it's
super easy to register if you want to. All you need is an OpenID
account."

A cookie is used to track site usage and associate your actions and
history with your browser. If you ever join, all of that history is
merged into your new account.

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Posted from the new ixda.org
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3 Jun 2009 - 11:14am
Melissa Casburn
2008

Zipcar (www.zipcar.com) cookies you when you select a city from the
"Where can I drive?" dropdown in the upper left. The site can then
display maps, rate plans and vehicle locations for your location.

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Posted from the new ixda.org
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3 Jun 2009 - 11:54am
suewah
2008

Many of the financial portals like MSN Money, Yahoo! Finance, Market
Watch etc. have varying degrees of this type of remembrance. They
track what stocks you've searched for in the past, what you last
looked at and topics of interest right up until you register. Once
you register they capability of course expands.

Charles

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Posted from the new ixda.org
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4 Jun 2009 - 3:11am
Rebecca Whitfield
2009

I think Amazon does this second tier quite nicely - if you perform
searches when you are not logged in, the next time you come back to
the site, the first thing you see is 'You looked at...'.

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Posted from the new ixda.org
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5 Jun 2009 - 3:51pm
Jared M. Spool
2003

On Jun 4, 2009, at 1:11 AM, Rebecca Whitfield wrote:

> I think Amazon does this second tier quite nicely - if you perform
> searches when you are not logged in, the next time you come back to
> the site, the first thing you see is 'You looked at...'.

A little more detail on the Amazon security model: http://is.gd/Prfy

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool
UIE Roadshow: Seattle, Denver, DC in June: http://is.gd/gxwe

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