Lately I've been doing some thinking about what scope would be appropriate
for personas. Does it make sense to have "general" personas for a product
line - or are personas better used as a vehicle to communicate user research
at more specific level?
For instance, would it make sense for Microsoft or Apple to have personas of
computer users in general - or just application-specific personas?
My current thoughts are that "general" personas may be useful - but perhaps
not in their traditional application to vet features, but instead to explore
new product opportunities. If this is the case, would this be effective
compared to other opportunity-seeking approaches?
Your ideas and insights would be much appreciated!