SCAD IxD & ID Classes sponsored by Freescale Envision a new Smartbook category

30 May 2009 - 12:47pm
1349 reads
Dave Malouf

I have had some great students so far at SCAD and my not posting their work
here previously is not about the quality of previous work, but more about
the total story of their work. In the last 10 weeks, I have been privileged
to work with 2 classes (my own graduate interaction design class and an
industrial design class led by Verena Paepcke-Hjeltness). Our classes were
sponsored by Freescale (a chip manufacturer) and we were tasked with
re-envisioning the smartbook market with a keen eye towards tweens, teens
and some adult niche markets.

The class started out with some discount contextual research methods and
then went into design criteria development and then ideation and refinement.

The assets of this pretty big story are all available online at

I'd love to get your comments here or even better on the site.

As a side note, I've been hot/cold on Personas, but I have to say that using
them as A PART of the research analysis stage as one of many other models
made a huge difference. They are best for having distinct and agreed upon
characters for scenario development (which you can see in video form from
the above link). I've been using them a lot in the classroom environment and
it has overwhelmingly aided students in there designs almost w/o exception.

Some of my students are graduating today, so I'll take this public moment to
congratulate them all!!! Mazel Tov!

-- dave

Dave Malouf

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