Ungraceful degradation of HTML emails and conversion rates.
8 May 2009 - 10:51am
4 years ago
I'm currently doing a bit of desk research on HTML email, and I've been
really unimpressed with how many sites use templates that degrade very
ungracefully when images are turned off. I'm wondering if anyone has any
stats on the proportion of users who have images turned off by default, or
any stats on the proportion of users who click "display images below" (etc)
to reveal them.
What I'm really interested in is the impact on conversion rates. Personally
I don't need any convincing, but I'd love some stats or a case study to show