Does anyone have any examples of articles discussing the cons of having a
sign-up process before using an application that requires personal
information (i.e. your address). I remember reading articles a while back on
how asking for personal info when someone just wants to try out your app is
a huge turn off to users (for obvious reasons) and you really want to reduce
all barriers to entry.
Have you written or read something like this recently? I want to share some
references with a client.