Do you have any examples or experiences to share? I'm curious about
a. how they are conveyed (a document, a website, a mantra) and
b. how people use them (checklists, part of project selection criteria,
pin them to their cube walls, etc).
Note: I am particularly interested in artifacts that associate the
overall brand/image to how stuff gets done so I'm not looking for things
that generally lead up to successful products like "have a good product
manager" or "do usability testing early".