Augmented Reality: Follow-Up

7 Apr 2009 - 4:24am
5 years ago
1 reply
1052 reads
John Gibbard
2008

So, there was recently a discussion on the list about augmented reality [1].
During this discussion I mentioned that I was working on a new piece of AR,
it's released today [2] and I hope you will agree it pushes the envelope of
interactivity a bit more and - particularly - it actually has a relevance to
the brand activity.

It does rely on an awkward standalone app. download which we all really
tried to avoid. Please do take a look if you're at all interested in the use
of AR. If you don't have a webcam and just want to see a quick overview
video, our demo is on YouTube [3]

Cheerio,

John Gibbard
Senior Information Architect, Dare

[1] http://www.ixda.org/discuss.php?post=39132#39132
[2] www.bmw.co.uk/z43d
[3] http://www.youtube.com/watch?v=cTUJKvXIkSU&fmt=18

Comments

7 Apr 2009 - 9:39am
marianogoren
2009

A great piece of work! Congratulations =)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=41051

Syndicate content Get the feed