Lexus ad, another mention of design and usability

Yes, I think claims of usability are the norm now for software

Unfortunately, Marketing being aware of the importance of usability and Development being aware of it are two different things.

"Enhanced"&
"Experience"

were last quarters most sited by my self. Everything I did had and enhanced
experience, my bottled water, my movies, my music, etc....

On Fri, Mar 27, 2009 at 12:49 PM, Dev Yamakawa <dev.yamakawa at gmail.com>wrote:

> I saw this ad on the web in January '09 for the Acura MDX SUV. Tagline:
> "Advancing the user experience." It struck me as a funny choice of words
> for
> a car ad. I would have expected language like "Advancing the driving
> experience" or something a long those lines. User Experience is quite the
> buzz-word these days :)
>
> http://www.flickr.com/photos/dyamakawa/3389698267/
>
> Dev
>
> On Fri, Mar 27, 2009 at 6:11 AM, Joel Eden <joel.eden at gmail.com> wrote:
>
> > I know people have already discussed the Ford designer TV commercial
> > here, so I thought I would note a related ad...maybe it's a trend...is
> > design becoming more of a differentiator with the economy the way it
> > is? Will Ford start staying "usability is job #1?"
> >
> > So, this morning I saw a TV ad for Lexus in the Philly area (Koons
> > Lexus dealership) that when referring to the RX400h model, claimed
> > "Intelligent design, and usability!"
> >
> > This was the claim for the soccer mom part of the ad, which was
> > preceded by the same actress dressed more for business and a night on
> > the town for two other Lexus models; so design and usability were
> > reserved for the person on the go, not for the performance-minded.
> >
> > Is anyone else seeing examples of increased mainstream use of
> > design/usability as a differentiator, especially off of the web?
> >
> > Joel
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