This looks like it's going to be a thought-provoking session with lots
of issues to discuss.
Speakers: Filip Healy & GiGi Demming from Amberlight
Filip and GiGi are both principals at Amberlight Partners. Amberlight
is a London based User Experience Consultancy. Clients include Apple,
Microsoft, Sony and O2.
* It’s becoming increasingly popular for large companies to bundle
together a range of services such as broadband, mobile and TV. While
this can result in lower prices for customers, how does it really
impact the customer experience?
* Amberlight has engaged in a number of service design projects that
have looked at this very problem – how can these bundled but disparate
services be aligned in a manner that presents a coherent, ‘joined up’
feel for the customer?
* In this presentation, Amberlight will talk about their learnings,
and will lay bare some of the key questions that you need to think
about when dealing with this tricky service design problem.