[EVENT] Boston IxDA: Funny Business - Using Comics in the Design Process. Thursday evening, 3/19.
5 Mar 2009 - 9:31pm
Many of the challenges we face as designers relate not to the quality of our
work, but the communication of our ideas. Boston IxDA is thrilled to host *Amy
Cueva,* Co-Founder and Chief Experience Officer at Mad*Pow, who will be
conducting a “how to” session on getting started with comics from a
strategy, process and tools perspective.
For years, usability professionals and interaction designers alike have been
using flow diagrams to demonstrate existing and proposed task flows. We have
integrated the great thinking from Kevin Cheng into our design process by
using the comic strip model to illustrate points of user frustration with
existing flows, recommend new approaches, and communicate how the
corporation and technology might support the solution. It has proven to be a
very engaging communication, combining the persona, their context and mental
model, other influencers, their multi-channel interactions and a high level
start to interface design.
Prior to Mad*Pow, Amy worked for Putnam Investments simplifying experiences
for both investors and employees. She also spent time at MicroArts, Sapient,
and Sun Microsystems designing business to business financial applications,
marketing sites, and intranet sites. Prior to starting her career, Amy was
privileged to have the opportunity to study art history, painting and
architecture at La Sorbonne in Paris, France.